Vice President, Digital Marketing and Customer Value Management at eRecruiter Nigeria Limited

Direct reports: Digital Marketing and Customer Value Management Teams
Sector: eCommerce, Online retail

Job Profile
As VP, Digital Marketing & CVM, a typical day might include the following:

• Develop & manage the digital marketing, creative, communication strategies & programs in order to maximize traffic & sales from B2C through integrated marketing effort and key paid and organic channels (AdWords, Social Media, SEO, Affiliates, Mobile Marketing)
• In-depth understanding of performance marketing for the optimization of both paid & organic digital channels.
• Build a team of analytics & Customer Base Management experts to drive business revenue performance through tactical and analytics driven Below The Line customer engagements.
• In-depth analysis of the customer base using existing data, analytical data sets, churn models and other sources of data to identify and cluster customers based on behavioral, transactional & signals to provide recommendations on actions/offers.
• Oversee the identification of opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, best-in-class product/services, through a motivated sales force, and appropriate channel strategies.
• Manage market research & intelligence projects to understand market realities to guide Marketing strategies & executions.
• Drive key customer initiatives through the business with the ultimate goal of enhancing customer satisfaction, reduce churn, increasing sales, reducing costs, and positively moving customer loyalty.
• Responsible for the optimization of customer’s usage, order value and churn reduction on the enterprise platform through the analytical and systematic engagement of the base.
• Implementing compelling value propositions to acquire new customers and retaining existing customers.
• Implementing performance marketing to optimize paid digital marketing channels.
• Develop and drive strategies to maximize an organization's SEO performance.
• Complete other tasks - both strategic & tactical that will assist the Director, Marketing & Customer Experience make excellent decisions for the business.

Key Requirements

• A minimum of 8+ years’ relevant experience in Traditional & Digital Marketing.
• Relevant experience MUST BE from Tier 1 or 2 Multinational FMCG ONLY.
• MUST understand Consumer and buying behavior.
• Possess an extraordinary and curious mind and love to use it.
• Strong social media experience.
• Proven Ability to duplicate traditional marketing proficiency and results in digital marketing.
• Bachelor’s degree in any related field from an accredited institution.
• Ability to work efficiently in a highly demanding environment.
• Strong communication skills and excellent interpersonal skills.
• Be able to work well with a wide range of people from different parts of the business and develop relationships with external stakeholders.
• Are motivated by targets and see them as attainable
• Enjoy solving problems, love taking on difficult challenges and finding creative solutions.
• Communicate clearly, write well and speak eloquently.
• Are keen on mentoring and building your team.