Job Title: Trade Marketing Representative Ref No: OM/WAA/NGN/TMR/28-03-11
Locations: North, Middle Belt, South East, South West
Reports to: Area Manager
Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.
Train customers if necessary using required materials and instructions.
Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager.
Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager.
Actively participate in business development projects e.g. internal brand awareness campaigns.
Support change management projects within marketing Team.
Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory.
Monitor brand’s performance in the outlets (BAT’s and competitors’).
Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory.
Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets.
Support DSS representatives to achieve high performance by establishing a constructive feedback process
Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.
Knowledge, Skills and Experience:
First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.
Excellent written and verbal communication (in English).
High degree of Computer literacy and competency in the use of Microsoft Office tools
Prior experience in Trade Marketing, Brand and Trade Programmes deployment.
Knowledge of the FMCG industry in the retail environment.
Negotiating and influencing skills.
Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners.
Self starter, keen and confident to use own initiative
Must be able to drive and possess a valid Drivers’ License
Should have a minimum of three years working experience
The most important metrics by which successful performance will be judged are, for respective territory:
Customer satisfaction targets
Timely development/ implementation of trade marketing activities
Real vs. plan financial execution
Accurate and well maintained outlet classification record
Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
Brand portfolio financials (e.g., P&L, margin)
BAT is an equal opportunities employer. All applications will be treated strictly on merit.
Method of Application