Research Analyst at Afro Tourism

Job Description

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data about consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert complex data and findings into understandable tables, graphs, and written reports
• Prepare reports and present results to clients and management

Educational Qualifications

• Minimum of a Bachelor’s degree in Market Research or a related field.
• Degrees in Statistics, Math, Computer Science, Business Administration, the Social Sciences, or Communications.
• Courses in Statistics, Research methods, Communications or Marketing are an added advantage.
• Work experience: 2-3 years’ work experience in in Business, Marketing, or Sales & positions that require analyzing data, writing reports, or surveying or collecting data will be an added advantage.
• Skills: Communication skills, Proficiency in the use of Microsoft tools, Mathematical ability