Head of Marketing- Building at Aldelia Group

Job Description

• The Head Building Segment works with internal and external partners to develop and implement the building segment strategy.
• Based on proper market and customer understanding the building segment offer is optimized for value generation and capturing as well as to build/ reinforce a high brand equity.

The Head of Marketing- Building is supposed to:

• Support the country market strategy and ensure the increase of market share vs. other materials and with increased margins/ improved product mix
• Analyze market and construction trends in the building segment
• Develop value proposition key sub-segments (priorities)
• Elaborate opportunities for specific applications which offer benefits along the construction chain compared to next best alternatives (focus on walls, floors, hardscaping)
• Leverage innovative construction systems and best practices based (Group wide expertise)
• Deliver building segment related business cases to the country marketing plan / country strategy

Market understanding and value proposition:

• Analyze market trends in the building department , identify the sub-departments, and benchmark with key players (ex: brick, steel). Meet with selected construction companies/ developers/ architects/ authorities and owners to understand their needs in the segment
• Ensure senior managers are aligned with the segment approach and communicate with them as the approach evolves
• Work efficiently with construction specialists as they are in the front line with the market and can feedback ideas for value proposition in the segment.

Profile Required
Level of education/qualifications normally required:

• Marketing/ Commercial background (Masters Level)
• MBA is an added advantage.

Specific work experience:

• Experience in the construction industry (min. 15 years)
• Prescriptive selling of construction solutions as advantage (preferably for buildings, including concrete, masonry).

Technical / Functional Skills:

• Strong marketing skills, preferably in the construction industry
• Business development related to new solutions and partnerships
• Knowledge in construction materials/ systems as advantage
• Behavioral competencies / leadership and managerial abilities:
• Business sense and strategic thinking approach
• Excellent communication / presentation skills