Social Media and Content Manager at Critical Rescue International (CRI)

Job Description

• Designing and implementing social media and content strategy to align with business goals
• Setting specific objectives with Social Media and reporting on ROI through social media platforms and advertisements
• Creatively providing information on the Company's services and products through social media
• Stay up to date and perform research on current trends and audience preferences
• Ensure high levels of web traffic and customer engagement
• Maintain and update website content as required
• The Company require a social media manager to administer, create original content, manage posts, interact with the community, and create interest in CRI services through social media. This involves managing the company’s image in a cohesive way to achieve marketing goals.
• Must remain up to date with the latest social media trends and digital technologies.
• Must have excellent communication and design skills, so as to present The Company’s views, services, and products creatively.

Responsibilities

• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Review and research audience preferences and trends
• Generate, edit, publish, and share engaging content (text, photos, videos, news, creatives)
• Collaborate with other departments within The Company to ensure brand and creative consistency
• Communicate with followers, respond to queries, monitor customer reviews, maintain brand image
• Oversee various social media accounts design
• Suggest and implement new features to develop brand, product, and services awareness
• Maintain and update website content as required

Experience

• Proven experience as a social media manager with references
• Content management and creative experience
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with website design
• Excellent communication skills
• Analytics and research skills
• Degree in Marketing or relevant field.