• Entry-level Digital Marketing Officer at DEQNA International Limited

  • Posted on: 17 July, 2017 Deadline: 21 July, 2017
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  • DEQNA International Limited is an upstart high-ended business support solutions and services provider, idea generation and incubation center, concept design, product development, and management company, with a focus on ICT driven and oriented products and services.

    Digital Marketing Officer

     

    Job Description

    • Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC.
    • Overseeing the social media strategy for the company. Evaluating company’s research programme, market conditions and competitor data.

    Summary of Job Function

    • Art/Creative
    • Marketing
    • Advertising

    Responsibilities

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
    • Design, build and maintain our social media presence.
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
    • Identify trends and insights, and optimize spend and performance based on the insights.
    • Brainstorm new and creative growth strategies.
    • Plan, execute, and measure experiments and conversion tests.
    • Collaborate with internal teams to create landing pages and optimize user experience.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Instrument conversion points and optimize user funnels.
    • Collaborate with agencies and other vendor partners.
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
    • Maintaining our social media presence.
    • Measuring and reporting on the performance of all digital marketing campaigns

    Requirements

    • B.Sc or Higher National Diploma (HND) in Social Sciences.
    • Certificate of proficiency in Digital Media or any relevant field
    • Proven two years working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement

    Required Area of Core Competencies:

    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • Social Media
    • Online Marketing
    • Campaigns
    • Google Analytics
    • Web Analytics

    Method of Application

    Interested and qualified? Go to career website on docs.google.com to apply

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