• Marketing Manager at Shalina Healthcare

  • Posted on: 13 July, 2017 Deadline: Not Specified
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  • Shalina Healthcare is a market leader in making quality healthcare products affordable and available across Africa. We achieve this by sourcing from WHO-approved production facilities in India and China and by focusing on our first-class distribution expertise.

    Marketing Manager

     

    Job Purpose
    Purpose of this position is to:

    • Purpose of this position is to develop product support programs, product positioning and guiding field implementation to achieve budgeted targets and market share in West Africa.

    Responsibilities & Deliverables

    • Develop strategy, marketing plan including developing product positioning, developing innovative key messages and defining the detailed plans for promotional/ advertising and sales activities in the allocated region.
    • Effective execution of all the marketing activities planned through the field force in co-ordination with the BM
    • Plan new product launches from estimating the market size, to our volume plans , to final launch plan and then implement the same
    • Prepare daily, weekly and monthly sales analysis (Product wise and brand wise) and submit the same to senior management as per the timelines.
    • Research industry trends and competitive intelligence through survey and knowledge building programs to guide positioning decisions and ensuring that the field force is kept up to date.
    • Support in effective pricing strategies for improving the profitability of each brand portfolio
    • Design promotional inputs and schemes for the allocated region in coordination with RBH.
    • Have close liaison with field force to assess the response to promotional materials and ensure that these materials are being used optimally.
    • Maximize brand performance and profitability for the allocation region.
    • Deploy effective KOL strategy and monitor implementation.
    • Build strong partnerships with sales teams, medical delegates, regulatory in Africa and other functions to ensure hassle free implementation of the marketing plans

    Qualifications & Experience
    Qualification:

    • Graduate - B Pharm. MBA is preferred.

    Experience:

    • 10 to 12 years in Pharma with initial exp. in Sales and with minimum 4-6 years of experience in Marketing of OTC products. Experience in handling Derma / Antibiotics/ Gastro products is essential.

    Competencies:

    • Balances multiple priorities/ Ability to think creatively and innovatively/ Analytical skills – Strong in numbers/ Attention to detail/ Commercial acumen

    Language Skills:

    • Fluent in English.

    Method of Application

    Interested and qualified? Go to career website on www.linkedin.com to apply

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