Airtel Nigeria Recruitment for Area Sales Manager

Location: Nationwide

Job Purpose

• To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies.

Duties and Responsibilities
To achieve recharge sales target within state/area:

• Ensure adequate availability of all recharge denominations in sub channel partners [CP] and retail points
• Ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers
• Achieve Electronic Recharge Cards [ERC] and E-pin target in agreed ratios
• Constantly identify opportunities for driving activation and recharge sales within territory

Achieve Share of Gross & Net Additions (SOGA & SONA):

• Ensure full-fledged achievement of Gross Adds [GAD] targets by driving market initiatives in assigned area.
• Effective management of direct activation teams and monitoring of CP bus activation activities.
• Know your Customer [KYC] optimization at trade level by ensuring adequate and functional deployment of KYC kits
• Drive KYC inactivity to nil
• Other initiatives to increase GAD including new site launch
• Ensure activation of quality GADs in assigned area
• Develop and implement activities that will increase SONA in assigned area

Decrement:

• Implement customer driven activities (product launches, town storms etc) in assigned area
• Drive voice and data business performance by the implementation of revenue generating activities and initiatives in assigned territory

Channel branding and visibility:

• Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory
• Identify visibility opportunities for Airtel brand within the territory
• Ensure intention to purchase [ITP] increases and gives impetus to customer market share [CMS] and revenue market share [RMS]
• Effective management of point of sale [POS] stock in the warehouse to avoid damage, wastage, and obsolescence
• Train market developers [MDs] on POS deployment in line with “look of success”

Distribution Infrastructure:

• Recruit appropriate number of Retailers - Retail Selling Outlets [RSOs], SIM Selling Outlets [SSOs], Electronic Recharge Cards Outlets [ERCOs] in line with scientific distribution requirements
• Migrate all other retailers to become one stop shop RSOs and SSOs
• Maintain the ratio of RSO(5): SSO(1) in line with scientific distribution
• Maintain KYC infra ratio of 1kit: 3SSOs
• Identify and recruit suitable sub- CPs in the territory for effective product re-distribution

BTS Management:

• Ensure constant cash low site [CLS] elimination
• Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS locations
• New site launch plan and distribution preparedness
• Effectively drive and manage target driven initiatives and project

Industry Awareness/Competition Intelligence:

• Effectively report competitive activities within assigned territory and implement adequate counter initiatives
• Track on-going initiatives in the market
• Immediately address or escalate any unusual competitor activity and sale support that may be a threat to the performance of the business.

Relevant Skill and Experience

• B.Sc/HND in any discipline
• Proof of NYSC completion
• Computer Literacy
• Numeric Ability
• Excellent Interpersonal skills
• Customer Service Orientation
• No prior work experience required.