Marketing Manager at a Garment Company - HT Limited

Role Summary:
Overall Marketing Management through leading the development and the execution of the business plan. To achieve volume and market share objectives as per the business plan.

 KEY RESPONSIBILTIES AND SKILLS

• Develop comprehensive and fully integrated annual business and marketing plans, including targets and metrics.
• Develop marketing strategies and serve as primary strategy advisor to the business units.
• Forster communication between individual, business units and offices.
• Work with appropriate team members to create and execute winning strategies for all key segments. Ensure teams have identified the appropriate benefits and differentiators.
• Manage the overall marketing budget, approve the plans and allocate resources to program that reflect the firm's vision and strategic position.
• Conduct strategic research in support of the firm's designated market sectors and explore new growth market. Develop and implement strategies to expand existing market penetration and enter new markets.
• Develop new value driven strategies for approaching and cultivating potentials clients.
• Monitor and control firm wide marketing activities, expenses, results and other metrics each period.
• Supervise the marketing support and business development staff.
• Ensure all materials are appropriately focused on client benefits and differentiators, while consistent with the firm's promotional identity.
• Oversee press releases, published articles and design awards.

Qualification, Experience and Others

• 5-7 years of marketing management experience with five years in a similar role.
• Experience in the Garment Industry.
• Significant track record in marketing management with knowledge, experience and proven results in all areas: result measurement, research, branding, and management of tasks, people and programs.