Executive 2 - Strategy & Growth Initiatives at GE Nigeria

Role Summary

• The role is responsible for developing the region’s GPB and cross segment growth opportunities;
• Lead and engage in discrete strategic assessments, enhance market industry and customer knowledge;
• Establish continuous dialogue with the Product Companies to increase productivity;
• Serve as connector or "glue” across the Region structure;
• Stay close with the Global Marketing team, HQ COEs;
• Understand & track Region NPI needs;

Essential Responsibilities
Drive a thorough understanding of the Region marketplace environmental dynamics including but not limited to the following:

• Government/Regulatory issues
• Dynamics and trends in the O&G industry within the region and with the region customer base
• Competitive environment at the tactical level across the O&G portfolio of products with an eye toward commercial and product level differentiation

Drive an understanding of the Region market potential for the O&G portfolio of products including but not limited to the following:

• Region market size and entitlement by product type
• Financial forecast by product type
• Major opportunity identification over a medium term time horizon

Support tactical region project needs as required to advance market knowledge or in support of different P&Ls including but not limited to the following:

• VOC
• Deployment of segmentation methodology (Gold Standards, CECOR) at the region level
• Customer Segmentation
• Oversee region specific demand creation activities including customer communication activities
• Drive regional sales force preparedness through development of commercialization plans for Communication’s team execution
• Willingness to travel as required to support the needs of the business

Performance Measures:

• Development of Regional Marketing’s role in the region business operating rhythm
• Quality of market analysis and translation into an executable region specific strategic plan
• Quality and timeliness of tactical project completion in support of the region and P&Ls

Qualifications/Requirements

• Bachelor of Science degree, preferably in a Technical or Marketing discipline
• Significant experience in Sales & Marketing and PM with demonstrated marketing experience and command of marketing tools and techniques
• Demonstrated understanding of the broad O&G market
• Strong oral and written communication skills
• Demonstrated presentation skills
• Strong interpersonal and leadership skills
• An understanding of the regional business climate and practices
• Project Capabilities

Desired Characteristics:

• Background in OFS, multiple O&G segments, recent marketing experience in GE Oil & Gas or O&G strategy consulting
• MBA preferred