Dangote Group Graduate Recruitment for Social Media Analyst

Job Responsibilities

• Define the brands content strategy maintain content schedule and deploy same across social media accounts in a timely manner
• Monitor and report on conversations around the brand via social media while cultivating leads and sales and promoting brand awareness
• Manage online community and/or blogger outreach efforts, liaising with influencers to ensure brand consistency
• Campaign ideation and execution in alignment with specific marketing communications objectives
• Compile report for management showing results (ROI)
• Develop content strategy aligned with short-term and long-term communications objectives
• Create, publish and manage distribution of engaging content to online channels and social media platforms - Video, audio, Image and text

Competence Requirements:

• Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
• In-depth understanding of SEQ, keyword research and Google Analytics
• Experience with social media monitoring and reporting tool e Social Studio, Sysomos
• Hands-on experience with social media platforms and digital marketing campaigns
• Familiarity with online content development
• Excellent communication skills
• Must be a team player

Educational Qualifications

• B.Sc in Marketing, Communications or related field
• Additional qualifications in digital marketing or social media management is a plus