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  • Posted: Mar 24, 2017
    Deadline: Mar 26, 2017
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    LORACHE LIMITED is a marketing management, Human Capital development and Business Process & Strategist consultancy outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses. LORACHE deals in sales and marketing consultancy and training organisation working across multiple industries, including the consumer goo...
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    Assistant Brand Manager

    Job Description

    • We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
    • You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

    Responsibilities

    • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
    • Take brand ownership and provide the vision, mission, goals and strategies to match up to
    • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
    • Lead creative development and create motivating stimulus to get targeted population to “take action”
    • Establish performance specifications, cost and price parameters, market applications and sales estimates
    • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
    • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
    • Oversee marketing and advertising activities to ensure consistency with product line strategy
    • Monitor product distribution and consumer reactions
    • Anticipate bottlenecks
    • Brainstorm new and innovative growth strategies
    • Align the company around the brand’s direction, choices and tactics

    Requirements

    • Excellent written and verbal communication skills
    • Strong research and analytical skills
    • Proven working experience as brand manager (At least 3years)
    • Drive for results and leaderships skills
    • Excellent understanding of the full marketing mix
    • Highly creative with ability to think out of box
    • Budget-management skills and proficiency
    • Professional judgment and discretion that comes from years of experience in the field
    • Analytical skills to forecast and identify trends and challenges
    • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
    • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
    • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
    • Strong analytical skills and data-driven thinking
    • Advanced communication and interpersonal skills
    • Up-to-date with latest trends and marketing best practices
    • Comfortable working with numbers, metrics and spreadsheets
    • Comfort with CRM software
    • In-depth understanding of the company’s current products and future concepts.

    Method of Application

    Applicants should forward their CV's to: lorachejobs@gmail.com

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