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  • Posted: Feb 27, 2017
    Deadline: Mar 6, 2017
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    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high spee...
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    Zonal Business Manager

    JOB PURPOSE
    To plan, monitor and ensure achievement of the customer and revenue market share objectives set for zonal operations by supervising and influencing multiple teams to deliver operational excellence in customer service, channel management and market expansion.

    DUTIES & RESPONSIBILITIES
    To add revenue earning customer net additions – prepaid and postpaid in the zone -

    To identify and formulate zonal sales strategies to help drive gross additions, control on churn and zero billing customers, supervising health of acquisitions, compliance on activations, and Activating connections as per the mentioned turnaround times

    RMS Growth -
    To ensure the zone continues to get revenue market share in excess of CMS through implementing revenue enhancement initiatives by managing own base to deliver higher revenue’s (driving outgoing usages, VAS etc.) and also focus on churning high value competition customers

    To achieve the net revenue of the zone -
    To identify and formulate strategies to help drive collections and bad debts performance of the zone, VAS upselling activities, driving recharge turnovers, and reduction in first bill churn & zero recharge

    To deliver on the channel satisfaction score -
    Constantly ensuring healthy ROI of channel partners e.g. distributors, retailers and resellers. Timely disbursement of claims to the market, regular trade servicing and channel delight activities

    Rural penetration -

    • Develop localized strategies that would ensure an increase in Airtel’s penetration and dominance of the rural market in the zone
    • To expand distribution width and depth -
    • To identify and formulate zonal sales strategies to help drive distribution, number of retail outlets, SIM activation points
    • To ensure the employee engagement scores are in line with the targeted scores of the zone -
    • Continuously motivating the front line by leading from the front and setting examples for them to follow and to ensure that all their genuine problems are taken care of

    Network -
    To constantly act as customer advocate, by monitoring network KPIs are at the agreed levels thereby creating excellent customer experience

    Brand visibility -
    Constantly ensure that the Airtel Brand is visible in the trade and that all retail outlets carry the required branding

    Marketing communication -
    Ensure that all marketing communication in the zone is tailor made for the zone, ensuring that these are easily understood, culturally correct and engender affinity with the Airtel brand

    MAJOR CHALLENGES
    Driving cross-functional teams through planning, tracking and reviews to ensure revenue earning customers and net revenue for the zone is delivered and post sales challenges are taken care of.

    KEY DECISIONS

    • Recruitment and termination of channel partners
    • Zonal OPEX

    DIMENSIONS (METRICS)

    • Revenue Earning Customers Prepaid No.
    • Revenue Earning Customers Postpaid No.
    • Gross Revenue
    • Team Size
    • Channel Partners

    SKILLS & KNOWLEDGE

    • A recognized postgraduate degree in Management
    • Up to 10 years’ experience in sales and marketing, at least 2 years of which must have been at a middle management level handling independent businesses
    • Good interpersonal and communications skills
    • Strong analytical skills
    • Entrepreneurial orientation
    • Needs to be aggressive with a problem-solving attitude

    Method of Application

    Interested and qualified? Go to Airtel on www.linkedin.com to apply

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