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  • Posted: Feb 23, 2017
    Deadline: Not specified
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    General Electric (GE) is an American multinational conglomerate corporation incorporated in New York and headquartered in Fairfield, Connecticut. The company operates through the following segments: Energy [2013 inactive], Technology Infrastructure, Capital Finance as well as Consumer and Industrial. In 2011, GE ranked among the Fortune 500 as the 26th-la...
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    Women's HealthCare Product Marketing Manager, Africa

    Job Number: 2630068
    Business: GE Healthcare
    Business Segment: Healthcare Sustainable Solutions
    Function Segment: Commercial Marketing
    Relocation Assistance: No

    Role Summary/Purpose

    • Women’s Healthcare Product Marketing develops a regional product/portfolio strategy including positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth in the DGS Women’s Healthcare portfolio (Mammo & BMD) in Africa through demand creation, installed base retention and funnel acceleration in partnership with Field Marketing; and supporting future product planning.

    Essential Responsibilities

    • Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share position.
    • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
    • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
    • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
    • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
    • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .
    • Validating global value proposition and messaging and adapt for regional use.
    • Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
    • Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
    • Developing and supporting product-specific KOL’s and advisory boards.
    • Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
    • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
    • Training direct / indirect sales channels.
    • Identifying and establishing reference and show sites.
    • Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
    • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
    • Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

    Quality Specific Goals:

    • Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
    • Complete all planned Quality & Compliance training within the defined deadlines
    • Identify and report any quality or compliance concerns and take immediate corrective action as required
    • Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release

    Qualifications/Requirements

    • Bachelor’s Degree in Marketing, Business Administration or related field
    • Minimum 5+ years’ experience in marketing, product marketing or related field
    • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
    • Prior experience in a leadership role with direct reports
    • Team oriented - ability to motivate and work well with diverse, cross-functional teams
    • Excellent oral and written communications skills
    • Ability to motivate and lead a team of direct reports
    • Strong analytical and process skills

    Preferred Qualifications

    • MBA or Master’s degree in Marketing, Business Administration or related field
    • 7+ years’ experience in marketing, product marketing or related field
    • Deep marketing expertise in market & customer insights, product commercialization and branding
    • Healthcare product/industry acumen
    • Segment experience (where applicable)
    • Innovation - develop new ideas through collaboration and execute on creative ideas
    • Influencing skills - ability to motivate individuals and demonstrate organizational influence
    • Previous experience in Mammography (Clinical or Industry)
    • French and English speaking is beneficial but not mandatory

    Method of Application

    Interested and qualified? Go to GE - General Electric on xjobs.brassring.com to apply

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