Digital Marketing and Social Media Specialists at Alva Technologies Limited

Responsibilities

• As a Digital Marketing and Social Media Specialist, you will work alongside our company marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
• Build and execute daily social media initiatives and campaigns, including diverse content creation, user engagement strategies development, and major social media traffic development, across Facebook, Instagram, Twitter, YouTube,Linkedln and any other relevant social media sites through competitive research, platform determination, goal setting, benchmarking, messaging, audience identification and segmentation.
• Generate, edit, publish and share content (original text, images, video or any other creative) that builds meaningful connections and encourages community members to take action
• Create brand-appropriate video and image assets for use on social media
• Create editorial calendars in collaboration with marketing,and CRM departments
• Online reviews and reputation management
• Engage fans and followers Online
• Attend to customer Request and Complaints
• Monitor trends (and make recommendations where necessary) in social media tools, applications, channels, design and strategy.
• Analytics and Reporting: Weekly reporting on channel growth and key metrics
• Website Management: Responsible for WordPress Website Content Management with regular content update in line with needs of the business. Able to integrate WordPress plug-ins and widgets. Responsible for website maintenance and backup
• Email Marketing: Knowlegable withe email marketing software such as sendpulse, mail-chimp
• Chat:Facilitate online conversations with customers and respond to queries
• Must be familiar with CRM software and how to use it Must be familiar with WhatsApp and how to use it in Marketing

Qualification and Experience

• Must have an in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios.
• Experience sourcing and managing content development and publishing
• Experience using any video-editing tools will be highly regarded
• Excellent writing and language skills.
• Previous background or experience in digital marketing or social media/community management is highly regarded, as is prior experience managing paid social media campaigns.
• Skill in written and oral communication skills, including proofing
• Strong customer service experience
• Able to prioritize and meet deadlines
• Able to balance multiple tasks
• Able to work in collaboration effectively and foster good teamwork
• Able to communicate clearly and effectively, both verbally and in writing
• Able to work with accuracy and attention to detail
• Able to write and edit within an organizational brand
• Able to work under tight deadlines with flexibility
• Strong SEO skills
• HTML5, CSS, and WordPress
• Email Marketing , CRM, Chat software skills

Education

• Minimum of OND in any field. Degree in Marketing or related fields with proven work experience will give an added advantage.