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  • Posted: Jan 30, 2017
    Deadline: Feb 5, 2017
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    Borderless Technologies delivered reliable, scalable and innovative solutions for the road transport sector to enable them operate more efficiently, securely and cost effectively. Our in-house team have industry leading domain knowledge and experience. Our approach is to use this knowledge to challenge and enhance our clients’ ideas and aspirations thu...
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    Professional Marketer

    Job Description

    • We are an IT company in search of an experienced Marketing Officer for a solution that services the transporting industry.
    • He/she is to plan and execute marketing activities and campaigns; from brand awareness to product promotion and sales.
    • The goal is to reach out to the market and cultivate the customer's interest in our products and services; then translate this to observable growth in sales ensuring that the marketing efforts of the company add the highest value to its business.

    Responsibilities

    • Identifying and accessing potential customers.
    • Brainstorming and developing ideas for creative advertising and marketing campaigns for products or services on a variety of media (social, print etc.)
    • Liaise with stakeholders and vendors to promote success of activities and enhance the company's presence
    • See all ventures through to completion and evaluate their success using various metrics
    • Prepare content for the publication of marketing material and oversee distribution
    • Conduct market research to identify opportunities for promotion and growth
    • Provide market feedback and monitoring market trends to ensure consistency in customer satisfaction
    • Collaborate with Business Development in preparing budgets and monitoring expenses
    • Organizing and attending marketing activities or events to raise brand awareness
    • Engage in sales related and marketing administrative projects that include running marketing and sales reports, conducting marketing research and other related assignments
    • Collaborate with Business Development and other professionals to execute plans on brand awareness and marketing

    Requirements

    • Proven experience as marketing officer or similar role with 3-5 years marketing experience
    • Solid knowledge of marketing techniques and principles
    • Good understanding of market research techniques, statistical and data analysis methods
    • He or she must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles.
    • Excellent knowledge of marketing software (e.g. CRM) is an added advantage
    • Thorough understanding of social media and web analytics
    • Excellent organizational and multi-tasking skills
    • Outstanding communication and interpersonal abilities
    • Creativity and commercial awareness
    • A team player with a customer-oriented approach
    • B.Sc/BA in Marketing, Business administration or relevant field will be an advantage.

    Method of Application

    Applicants should send their resume and a cover letter to: simi.alabi@b-techlimited.com

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