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  • Online Marketers at First Katalyst Marketing

  • Posted on: 25 January, 2017 Deadline: 27 January, 2017
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    First Katalyst Marketing - Our client, a leading Mobile Phone Manufacturing company in Nigeria seeks to fill the below roles

    Online Marketing Executive


    Duties and Responsibilities

    • Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
    • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
    • Overseeing PPC campaigns monitoring their performance and return on investment.
    • Writing informative and effective search engine optimised copy for the website and external blog postings.
    • Using the CRM to maximise online marketing opportunities.
    • Managing the company's email marketing campaigns.
    • Monitoring return on investment for the different online marketing campaigns.
    • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
    • Managing the content diary for social media content.
    • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
    • Monitoring social media for company mentions and engaging with customers where relevant.

    Requirements of the role

    • Bachelor degree in Marketing or any related discipline.
    • Strong understanding of current online marketing concepts, strategy and best practice.
    • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
    • Previous experience in a similar digital marketing role.

    go to method of application »

    Online Marketing Supervisor


    Job Description

    • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach the company’s target customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Conduct online advocacy and open a stream for cross-promotions.
    • Develop and expand community and/or influencer outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
    • Design, create and manage promotions and Social ad campaigns.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
    • Analyze key metrics and tweak strategy as needed.
    • Compile reports for management showing results (ROI).
    • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
    • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
    • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
    • Monitor trends in social media tools, applications, channels, design and strategy.
    • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
    • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.


    • Bachelor degree in Marketing or any related discipline.
    • Strong understanding of current online marketing concepts, strategy and best practice.
    • Experience in e commerce, SEO, PPC, Email marketing, and social media..
    • Previous experience in a similar digital marketing role.

    Method of Application

    Applicants should send their application and CV's (in MS Word or PDF Format) stating the position as the subject of the mail to:

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