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  • Posted: Jan 13, 2017
    Deadline: Jan 27, 2017
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    British American Tobacco plc (informally BAT) is a British multinational tobacco company headquartered in London, United Kingdom. It is one of the world’s five largest tobacco companies. BAT has a market-leading position in over 50 countries and operations in around 180 countries. Its four largest-selling brands are Dunhill, Lucky Strike, Kent and ...
    Read more about this company

     

    Trade Marketing Representative (Nigeria)

    Job number: 14123BR
    Appointment type: Permanent

    Job Purpose and Key Deliverables

    • Execute the marketing activities in the outlets located within the territory to meet customer and consumer objectives as described in the cycle plan
    • Train customers if necessary, providing required material and instructions
    • Negotiate retail touch points (i.e. positioning, visibility, investment) based on communication strategy following guidelines set
    • Develop and adhere to a well-defined work program and route plan as agreed with Area Manager
    • Actively participate in business development projects (e.g., trade incentive schemes, internal brand awareness campaigns, etc.)
    • Support change management projects within Marketing Team
    • Ensure attendance of all approved training programs and show visible application of acquired knowledge
    • Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g., RQI) and customer price of products are achieved for the territory
    • Manage all assigned funds, materials and equipment in a secure and efficient manner to maximize the use of organization assets

    Essential Requirements

    • Must have as a minimum, a higher qualification from a recognized tertiary institution
    • Must have completed the mandatory NYSC Scheme
    • Must have a valid driver's license
    • This role will involve selected candidates being based in various locations across Nigeria

    go to method of application ยป

    Merchandiser (Other Areas)

    Job number: 14132BR
    Appointment type: Permanent

    Job Purpose and Key Deliverables

    • You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy. This includes ensuring product availability, visibility, volume, margin, quality and retail pricing are properly implemented and monitored.
    • The job is also about identification of new opportunities and the initiation, development and deployment of trade programmes.

    Your day to day activity is to;

    • Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
    • Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
    • Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
    • Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
    • Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMS as a guide

    Your people responsibility will be:

    • Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
    • Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.
    • Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.

    Essential Requirements

    • Candidate must have an OND from any reputable polytechnic.
    • Should have basic Selling, negotiation and influencing skills.
    • Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler
    • Knowledge of redistribution concept, business reporting and communication
    • Fluency in English
    • Driving Skills

    Desirable Requirements:

    • Knowledge of Rural towns and road networks is desirable
    • Understanding of the local languages in territory is a plus

    Method of Application

    Use the link(s) below to apply on company website.

     

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