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  • Media Jobs at Culminate Consulting

  • Posted on: 8 December, 2016 Deadline: 14 December, 2016
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  • Culminate Consulting is a professional service firm into the business of Recruitment, Training, Outsourcing and ISO 9001: 2015 QMS, HSE, OSHA Implementation. We have worked extensively across diverse sectors of the economy ranging from Telecommunication, Banking &Finance, Information Technology and Oil & Gas.

    Our client a media company is currently recruiting in the following roles

    Assistant Manager Media Planning Strategy and Buying

     

    Experience: 3-5 yrs.

    Responsibilities

    • Researches, develops, and plans media for specified clients.
    • Presents media plans to account management personnel and clients.
    • Gathers, organizes and presents competitive research and spending data.
    • Works hand-in-hand with the Account Service team.
    • Maintains effective relationships with clients and co-op personnel.
    • Requests television and radio avails from station representatives.
    • Generates initial rating estimates on the computer with the Smart Plus rating disc data.
    • Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
    • Analyzes and writes a rationale for any over or under deliveries
    • Assists in training Media Assistants in radio and television buying.

    Education and Experience requirement

    • Bachelor's degree
    • A minimum of 3-5 years of media planning
    • Strong interactive media skill set along with good knowledge of interactive, print and outdoor
    • Conversant with demand generation techniques
    • Interest in SEM/SEO and Web 2.0 social marketing techniques
    • Direct marketing a plus
    • Ability to work on multiple projects with short deadlines
    • Experience analyzing complex data, market research and formulating actionable plans
    • Strong verbal, written, presentation, analytical, communication and time management skills
    • Experience with 3rd Party Adservers
    • Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment
    • The ability to work well with a team; function as a leader and also work independently

    go to method of application »

    Manager Media Planning Strategy and Buying

     

    Experience: 6-8 yrs.

    Media Planning

    • Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals
    • Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels
    • Consistently reach highest number of people with lowest-cost possible
    • Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals
    • Identify new and effective media opportunities

     

    Media Budgeting and Buying

    • Support the marketing manager in developing and managing media campaign budgets
    • Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign
    • Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time
    • Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance
    • Continuous Monitoring and Optimization
    • Rigorously monitor all media campaigns to ensure compliance with the media schedule
    • Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis

    Post Campaign Analysis

    • Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
    • Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns

    Education and Experience requirements

    • University degree in Marketing, Exact Sciences, Math, Engineering or Economics
    • 6+ years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying
    • Experience in Media planning in other African countries; East/West Africa will be an added advantage
    • Experience with Media consumption analysis tools such as Telmar, Media Star etc
    • Experience working with consumer research companies a plus

    Method of Application

    All CV’s should be sent to admin@culminateconsulting.com , with the relevant position applied for as heading.

     

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