In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Red Bull markets its eponymous energy drink around the globe. The nonalcoholic drink contains the amino acid taurine, B-complex vitamins, caffeine, and carbohydrates -- not bull testicles or any other rumored ingredients. Red Bull claims that the human body needs more taurine than it produces naturally during physical exertion -- thus the need for partaking of its beverage. Sales of the drink grew quickly from the beginning and Red Bull now dominates the world's energy-drink market with a 40% market share.
Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day.
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