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  • Product Management Job at Shalina Healthcare

  • Posted on: 4 December, 2016 Deadline: Not Specified
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  • Shalina Healthcare is a market leader in making quality healthcare and pharmaceutical products affordable and available across Sub-Saharan Africa. We achieve this by sourcing globally from WHO approved production facilities and by focusing on our first-class distribution expertise.

    We operate an integrated supply chain, from manufacturing/sourcing our own products, marketing and distributing our own brands through our own depots and distribution networks in Sub-Saharan Africa. We believe this significantly differentiates us from our competitors, as we are able to control costs more tightly enabling us to affordable pricing model, yet supplying only the highest quality products.

    Shalina healthcare has more than 40 brands and 250 products across more than 15 therapeutic areas. Our heritage is in prescription and OTC products; however we have diversified into consumer products and hospital supplies in recent years. The Shalina product range covers many therapeutic groups including analgesics, antibiotics, anti-malarial, dermatology, vitamins and nutritional.

    Product Manager – Pharma Brands

     

    Responsibilities & Deliverables

    • Define the implementation plans of the assigned brands.
    • Manage the Annual & Quarterly brand planning cycle from situation analysis, through planning and execution of tactical activities.
    • Actively contribute to brand and business strategy for the organisation.
    • Conduct quarterly regional cycle meetings reviewing the brand performance and succeeding quarters brand plans 
    • Drive market requirements for current & future brands/line extensions by conducting market research and feasibility studies through in house team or external agencies.
    • Conducting regional product knowledge training workshops to improve the knowledge and communication strategy of the sales team.
    • Provide in-depth industry, market & competitive brand analysis through market research & surveys.     
    • Work closely with Regional  Marketing and Local Sales to develop and execute sales tactics, tools and marketing input materials.
    • Ensure all local communication and promotion is aligned with the core brand strategy as provided by Central Marketing, ensuring consistent communication of the brand key messages to create a distinct product positioning.
    • Maintain a tracking and review system to track, control and improve implementation of agreed marketing programs.
    • Maintain records of all marketing activities, items and marketing spends.
    • Provide inputs in developing Pricing and Packaging Strategies.
    • Proactively communicate with Senior Management on the plans & business performance of the assigned brands.

    COMMUNICATIONS & WORKING RELATIONSHIPS

    Internal:

    •  Central Marketing, Local Sales, Regulatory, Local Management team

    External:

    •  Key Customers (Key Accounts, Opinion Leaders, Pharmacists, Paramedics etc), Market research agencies, Ad agencies, Media & BTL agencies ( where needed)

    QUALIFICATIONS, EXPERIENCE, & SKILLS 

    •  Minimum Qualifications: BBA with specialisation in Marketing/B.Pharm/B.Sc Life Sciences (MBA preferred)
    •  Minimum Experience: 2-4 years in Brand management of Pharma Ethical/ OTC brands in Nigeria
    •  Skills: Excellent team player with ability to influence cross functional teams without formal authority must be analytical and should have very good presentation skills. Must be very good in MS office applications. Should be willing to travel extensively within Nigeria.

    Method of Application

    Interested and qualified? Go to Shalina Healthcare career website on www.linkedin.com to apply

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