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  • Posted: Dec 2, 2016
    Deadline: Not specified
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    General Electric (GE) is an American multinational conglomerate corporation incorporated in New York and headquartered in Fairfield, Connecticut. The company operates through the following segments: Energy [2013 inactive], Technology Infrastructure, Capital Finance as well as Consumer and Industrial. In 2011, GE ranked among the Fortune 500 as the 26th-la...
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    Recruitment Marketing Specialist (Employer Branding)

    Job Number: 2777883
    Postal Code: 00100
    Business: GE Corporate
    Business Segment: Corporate Human Resources

    Role Summary/Purpose

    • We are looking for a Recruitment Marketing Specialist (Employer Branding) for a 12 month fixed term period to strengthen our Employer Brand activities through optimising social and digital technologies to attract and hire the best candidates for GE.
    • You will also help drive initiatives to manage internal brand engagement.
    • This role gives you a unique opportunity to develop your expertise in recruitment marketing, employer branding and social media marketing across Africa.

    Essential Responsibilities

    • Support in driving Employer Branding initiatives and ensure they are aligned with our Employer Offerings and Employer Branding standards.
    • Support in developing communications to drive candidate attraction, increase GE online presence and engagement through social media, online marketing or other face to face channels e.g. universities, professional associations, industry events.
    • Supporting internal campaigns that drive Employer Brand Ambassadorship among the employees.
    • Create and manage content for multiple social media platforms including LinkedIn, Facebook, Twitter, YouTube, G+, Instagram to build our employer brand;
    • Working closely with recruitment teams, corporate communication and other internal stakeholders to optimize social media content
    • Measuring and monitoring the social media marketing and recruitment metrics to confirm effectiveness

    Qualifications/Requirements

    • Bachelor's degree from an accredited university or college
    • Minimum 2 years’ experience in Online Marketing or Employer Branding in Multi-nationals;
    • Good Proficiency in using Graphic Design Computer applications / Microsoft Office Suite Applications

    Desired Characteristics

    • Strong oral and written communication skills.
    • Strong interpersonal and leadership skills.
    • Demonstrated ability to analyze social media data.
    • Strong social media knowledge with an ability to attract the right talent.
    • Demonstrated ability to lead programs / projects.
    • Ability to document, plan, market, and execute

    Method of Application

    Interested and qualified? Go to GE - General Electric on xjobs.brassring.com to apply

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