Market Development Manager at an Information Technology Firm - Workforce Group

JOB SUMMARY

• H/She will be responsible for developing market segments for the organisation as well as promoting products and services to potential and existing customers.
• H/She will be responsible for the development and delivery of the market strategy and position the company’s products and services to ensure they provide a solid value proposition for our target customers.

RESPONSIBILITIES

• Identification, mapping and engagement of uncontested market space;
• Provide leadership for Outside-in Market Strategy Development
• Provide strategic market insights for product value innovation;
• Demonstrate an aptitude for working collaboratively, hosting multi-disciplinary workshops and developing ideas in an innovation environment
• Attend trade shows and conferences to support launches and gather competitive information as required
• Definition of the new product and business models - Market Fit
• Drive strategy for new products-to-market.
• Externally focused to ensure the market place is understood and that the products, services and initiatives are positioned correctly to deliver success
• Manage the products and services budget and work closely with Finance and Operations to ensure products and services deliver a clear ROI
• Be the single point of contact for project managers, customer engagement manager, domain experts, business development teams and marketing for matters relating to the products and services internally.
• A knowledge or willingness to learn the emerging innovative applications of IT and Internet of things across several sectors
• Work closely with suppliers to develop market focused products and services under-pinned by solid business cases
• Understand customer needs to ensure products and services meet those needs and engage intimately with customers on an ongoing basis
• Work closely with project management to ensure that products and services related projects are on schedule and aligned with customer needs.
• Anticipate problems and implement systems to avoid them. Products and services managers need to be proactive and action-oriented.
• Be able to lead through competence and command of the subject matter and be happy to present to large audiences on matters of the products and services.
• Undertake any other duties as may reasonably be required in line with the level of responsibility of the post and in order to meet the changing needs of the Company.
• Provide direction and support to members of the extended team
• Develop and report key performance indicators for the unit to the Director, Emerging Business Unit;
• Monitor staff performances and encourage development within the team;
• Promote a climate of accountability, openness, collaboration and innovation.

REQUIREMENTS

• B.Sc. in any business related discipline such as Economics, Business Administration, Marketing, Information Systems, and Business Studies.
• An MBA is an added advantage
• A professional certification is an added advantage
• A minimum of eight (8) years’ experience in a similar role with at least 3 years in a leadership role
• Candidate must be passionate about creating new digital/IT solutions, and driving market engagement strategies within targeted sectors in order to grow the uptake of innovative IT products and services

COMPETENCY

• Market Development
• Product Development
• Strategy Formulation
• Strategy Implementation
• Process Optimisation/Improvement
• Innovation Management
• Business Intelligence
• Performance Management
• Negotiation Skills