• Brand & Marketing Manager (Foods) at a Reputable Food Production Company - Workforce Management Centre (WFMC)

  • Posted on: 8 November, 2016 Deadline: 15 November, 2016
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  • Workforce Management Centre - Our client, a reputable Food Production company, is currently recruiting suitably qualified candidates to fill the position of Brand & Marketing Manager (Foods).

    Brand & Marketing Manager (Foods)


    Location: Jos, Plateau
    Industry: Food Production
    Reports to: Managing Director

    Job Summary

    • To co-ordinate and implement marketing strategies that successfully delivers against strategic objectives of the company and realize all stakeholder ambitions against market opportunity.
    • Ensure achievement of long term sales volume and profit objectives of all product groups with a view to becoming No. 1 in their respective categories.

    Main Functions

    • Develop and implement marketing strategies and plans for the achievement of profitability objectives of the business in line with Annual Estimates, LTP and other set targets;
    • Develop and lead product and packaging innovation drive to ensure sustenance of viable product portfolios;
    • Execute advertising and promotional programs to ensure increased market share and brand equity;
    • Control and monitor the effective utilization of marketing budget;
    • Formulate and jointly implement sales, pricing and credit policies of the business;
    • Establish effective Pan Nigeria distribution network to ensure achievement of distribution and penetration objectives;
    • Drive production operations to ensure achievement of company targets;
    • Set targets for the product categories and continuously evaluate performance;
    • Monitor competition and commission market research/survey on trade and consumers insights and ensure implementation of appropriate strategies;
    • Analyze and provide executive summaries of all marketing research reports;
    • Specify minimum quality objectives for all brands and ensures compliance;
    • Ensure compliance with all statutory regulations for all brands;
    • Coordinate the Corporate image functions and activities to achieve and sustain a strong corporate brand equity;
    • Maintain regular contact with manufacturers in the industry world-wide to ensure that the company is fully abreast with global marketing developments;
    • Ensure the development and training of managers and staff to sustain a pool of high caliber manpower for the business.

    Job Requirements
    The ideal candidate must:

    • Have a first degree in Applied or Social Sciences
    • 5 Years’ functional experience in a similar role in an FMCG environment.
    • Functional exposure in Marketing and Customer Service
    • Have sound social media and digital marketing knowledge and application
    • Computer literate (MS Office)
    • Have knowledge in industry trends and events
    • Identify, develop and implement category innovation plan
    • Team player.
    • Coordinating and organizing ability
    • Assertiveness
    • High level of attention to detail
    • Good interpersonal skills
    • People development and Management skills

    Method of Application

    Interested and qualified candidates should send their CV's to: jobs@wfmcentre.com

    Note: Candidate should please indicate the position for which they are applying for in the subject line.

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