Career Opportunity at a Fashion Retail Industry - TheJobMag

Job Summary:
The E-Commerce Lead is responsible for providing leadership and direction for growth and success of the organisation’s online direct sales channel. He/she will be responsible for online content management, creating online marketing opportunities and initiatives that would deliver best personal shopping experience to customers.

Responsibilities

• The desired candidate should be able to demonstrate high level Omni-channel e-commerce, analytics, sales and retail experience. Are you the one we are looking for? Then you should know that some of your duties would include the following:
• Develop and implement strategy for the development and management of the online business both brand and e-commerce
• Provide leadership in customer experience including design, content, information architecture, site performance, functionality and usability, working closely other teams
• Develop and implement strategies for in-depth analysis, reporting and growth in online sales KPIs, customer retention and brand experience
• Ensure timely and accurate deployment of new products and content management
• Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront of online with the designer arena

Marketing

• Lead strategy and implementation of automated email marketing, lifecycle campaigns
• Lead online promotional calendar with aggressive conversion-oriented approach
• Manage and grow affiliate marketing efforts to reach core demographics
• Expand social commerce efforts on Pinterest, Facebook, Twitter, Instagram etc
• Oversee product offering and ensuring sales are maximized and content delivered effectively.
• Customer Service
• Manage relationships with outside web developers and 3rd party e-commerce software vendors
• Manage product information production to provide best shopping experience
• Develop site personalization strategies incorporating geolocation, shopping behaviour, order history, email and social media interactions
• Report on KPIs and other issues and take remedial action where necessary
• Ensure all service criteria are met investigating any anomalies with the warehouse or credit and report back to customers.
• Manage and monitor undelivered orders, credit notes, refunds, exchanges, customer emails

Merchandizing

• Drive merchandising for categories based on historical sales data and analytics
• Monitor sales, stock and gross margin report by division, concept and product group, for review with Merchandising/Retail operations.

Desired Competencies & Experience
To be selected for this role, you must be creative with a strategic mind and a desire to work in a  hands-on, fast-paced environment.

Essential:

• Previous  e-commerce marketing experience in an online retail store
• 3-5 years relevant  work experience
• BSc/HND degree in Marketing/Computer Science/Business Administration/Operations Management or any other relevant discipline
• Expert user of Google Universal analytics, Omniture/Mercado, Tagging Management
• Proficiency in Website development, project management CMS systems
• Hands-on experience in online marketing, SEO, SEM & PPC
• Analytical and problem solving abilities
• Exceptional communication skills, both oral and written,
• Leadership capabilities, should be able to influence others
• Well organised project management approach
• Self-Motivated and result driven
• Proficiency in the use Microsoft Office applications
• Ability to work independently as well as part of a team in a fast paced environment