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  • Posted: Sep 2, 2016
    Deadline: Not specified
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    GlaxoSmithKline plc (GSK) is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare company which has its headquarters in Brentford, London. As of March 2014, it was the world's sixth-largest pharmaceutical company after Johnson & Johnson, Novartis, Hoffmann-La Roche, Pfizer, and Sanofi, measured by 2013 revenue. The company ...
    Read more about this company

     

    Shopper Marketing Manager

    Requisition ID: WD90558

    Details

    • Define and develop shopper marketing strategy for Nigeria Cx business through adoption/adaptation of Africa Shopper Marketing guidelines in the context of the Nigerian trade environment
    • Partner with Africa and category expert teams to deliver shopper marketing plans for Nigeria based on actionable commercial, competitor and shopper insight to drive brand share and equity ahead of competition
    • Accountable for tracking implementation (Big 5 ie. Range, merchandising, connections, pricing and promotion) and impact (First Choice At Shelf) across consumer healthcare portfolio and recommend remedial action
    • Partner with Market Activation & Customer Marketing Lead and other functional stakeholders (eg. Consumer, Sales and Expert marketing) to ensure co-delivery of Winning Formula and commercial goals
    • Champion shopper mindset across Nigeria including coaching wider business on shopper capability and value
    • Share and execute shopper best practice globally and across Nigeria.
    • Ensure compliance with global category guidelines and local regulatory requirements
    • Key liaison between Sales and Marketing.
    • Draws budget for Shopper marketing activities from A&P budgets for which Brand Managers are responsible.
    • Ownership of BTL funds for the assigned channels ,including deployment and tracking.
    • Build category defining brands our consumers will love
    • Develop actionable local shopper insights that build on global insight to generate locally relevant shopper Task Maps driving focus at LOC
    • Ensure the Brand Heart is brought to life consistently in all local shopper activation to build long term brand equity
    • Identify investment priorities within shopper activation programme based on robust measurement
    • Develop winning shopper execution briefs and lead co-creation with agency partners to adapt global executions by exception addressing validated local insights and improving ROI
    • Drive/sustain first choice of brand at shelf

    Deliver excellence in commercial delivery to become first choice for shoppers, customers and experts:

    • Provide shopper input into winning Market Activation Plans (MAPs) in the context of the trade environment in partnership with LOC’s.
    • Define and drive shopper marketing strategies to strengthen brand visibility and competitive differentiation at point of purchase.
    • Drive winning LOC shopper execution: Determine the shopper journey, develop inspiring shopper activation toolkits (‘perfect stores’) and ensure brand fundamental are executed consistently throughout the path to purchase, customizing by channel and customer as relevant
    • Drive brilliant in-market execution of shopper activation programme using global models and best practice

    Use science and innovation to improve lives:

    • Develop shopper activation plans for innovation launches, in close collaboration with Marketing/Brand Managers to secure launch success
    • Validate, localize and consistently deploy winning claims at point of purchase, working closely with Category, regulatory, medical and activation teams

    Deliver high quality products and service at the right time and cost:

    • Deliver most impactful shopper activation tool kit within the available budget
    • Recommend optimal investment mixes by trade channel / customer

    Shape talent and culture by living our values and developing our people in a high performance culture:

    • Play a key role in the LOC marketing team in contributing shopper plans to the overall marketing strategy
    • Leverage Marketing Way as “the way GSK does marketing”, coaching LOC activation teams and Marketing teams, sharing shopper best practice and championing continuous improvement
    • Develop understanding of key trade customers (key accounts, wholesalers, distributors) 
    • Drive external focus including regular trade visits across all main channels with in-market activation teams
    • Model GSK values & behaviours and compliance with all GSK codes of practice.

    Impact measurement in driving business to first and best FMCH:

    • Deliver and track shopper KPIs such as – First Choice at Shelf, Share of Shelf, Share of Display, Share of Feature, Numeric and Weighted Distribution and recommend appropriate action to drive performance
    • Analyze the impact of shopper activity on the P&L and develop alternative plans where appropriate
    • Measure success of local initiatives and provide timely and quality feedback to Category expert teams

    Basic Qualifications

    • At least 5 years experience in a commercial role of which at least 2 years must be in shopper marketing.

    Preferred qualifications:

    • We have an agenda to accelerate our business in Africa. 
    • Candidates must be able to operate effectively and efficiently with an FMCG mind set from day 1

    go to method of application ยป

    Marketing Activation Manager (Horlicks, Andrews and Otrivin)

    Requisition ID: WD90557

    Details

    • Accountable for accelerated share, sales and profit delivery for year 1 of 3>1 plan for all 3 categories- Nutritional, Digestive Health and Respiratory.
    • Execute highly effective marketing activation programmes for all brands within the portfolio to deliver commercial goals aligned to Winning Formula
    • Actively champion brand initiatives cross functionally through project team meetings and PMB process to ensure timely and excellent market implementation
    • Provide brand data and analytics to input into the core commercial cycle and S&OP processes in market to support delivery of agreed forecasting and service levels
    • Accountable for  brand performance tracking and recommending remedial action
    • Ensure all activity is compliant with global category guidelines and local regulatory/medical/legal requirements
    • Lead LOC Market Activation Plan development for brand and provide rigorous data input into 3-1 Financial planning process
    • Partner with Area Marketing team to deliver winning marketing and innovation plans for LOC based on actionable commercial, competitor and consumer insight to drive LOC brand share and equity ahead of competition

    Build category defining brands our consumers will love:

    • Drive brand consumption ahead of Category across portfolio
    • Develop actionable local insights (consumer, shopper, expert and competitor) that build on global insight  to generate locally relevant Task Maps
    • Work effectively with LOC agency partners to deliver world class activation
    • Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity
    • Plan, manage and deploy working media to optimize return on investment
    • Win in digital locally through driving local digital insight and delivering locally relevant digital campaigns
    • Deliver excellence in commercial delivery to become first choice for shoppers, customers and experts:
    • Develop winning Market Activation Brand Plans (MAPs) in the context of the consumer, expert, trade and competitor
    • Deliver winning trade execution including optimal channel focus and mix in partnership with sales organization to drive availability
    • Win the war in the store with powerful visibility for our brands in the ‘last metre’ across modern, traditional and pharmacy channels that builds brand equity

    Use science and innovation to improve lives:

    • Execute in-market new product launches brilliantly leveraging global/area launch models
    • Responsible for implementation and achievement of agreed innovation ratios
    • Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams

    Deliver high quality products and service at the right time and cost:

    • Deliver world class forecast accuracy as agreed in the winning formula
    • Deliver complexity reduction and value engineering initiatives to simplify supply chain and remove cost

    Shape talent and culture by living our values and developing our people in a high performance culture:

    • Build one Africa mind-set and cross functional team for brand
    • Utilize the Marketing Way as “the way GSK does marketing”, building best practice case studies where relevant, to share within LOC and Africa
    • Develop  understanding of importance external stakeholders (key customers, government & regulatory agencies, KOLs, industry bodies)
    • Drive external focus including regular field visits across customer, consumer, shopper and expert
    • Model GSK values & behaviours and compliance with all GSK codes of practice.

    Impact measurement in driving business to first and best FMCH:

    • Responsible for tracking brand equity and recommending remedial action
    • Drive innovation implementation, tracking and learning
    • Achievement of all metrics as agreed in the PDP and Winning Formula documents

    Basic Qualifications

    • Minimum 6 years experience in FMCG marketing

    Preferred Qualifications:

    • Candidates must be able to operate effectively and efficiently with an FMCG mindset from day 1.
    • Must have the ability operate independently within a flat structure

    Method of Application

    Use the link(s) below to apply on company website.

     

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