Jumia is the largest e-commerce mall in Africa with over 100,000 unique visitors a day, buying everything from Fashion to Phones. Founded in 2012 in Nigeria, Jumia's mission is to revolutionize the concept of shopping by providing customers with the best online shopping experience.
As PR Manager, your responsibility is to foster brand equity and maintain excellent relationship with stakeholders
Create and execute successful acquisition marketing campaigns, media strategies, and marketing programs to increase the company’s awareness, drive user growth and retention
Drive engagement in digital marketing: increase company’s website traffic and acquisition of new audiences through online marketing tools and tactics, including and not limited to search (paid and SEO), user acquisition and list building tactics, and affiliate marketing.
Ability to question the status quo and develop marketing initiatives that support overall strategic business goals.
Develop analytics dashboard and identify improvements to drive greater audiences and deeper engagement.
Develop and implement strategic marketing plans to support prioritized initiatives across multiple platforms (such as social media), resulting in increased customer acquisition
Establish new partnerships and promotional programs that reach sizeable external audiences to drive significant new users and website traffic
Drive TV Network partnerships by delivering exceptional integrated marketing experiences which support their programming and business goals
Lead a team including acquisition marketing, digital marketing, social media and PR
Contribute as an integral member of the leadership team, defining ongoing priorities and contributing in all areas of the business
Background in one of the following areas is preferred: e-commerce, list-building publisher, media
Proven track record of using online marketing tools to drive user acquisition.
Strong communication, presentation, networking and collaboration skills is a must
Entrepreneurial and innovative thinker
Balance of strategy, implementation, and hand-on skillset
Willingness to work in a fast-moving, dynamic company culture and industry
Proficiency in Microsoft Office (Word, Excel and Power point) tools
Working knowledge of Google Office Productivity Tools.
Time management skills and the proven ability to manage several projects simultaneously and under pressure
Well organized and detail oriented with demonstrated strong professional performance
Ability to thrive in a results-driven start-up environment
Qualification & Experience
Bachelor’s Degree in Public Relations, Mass Communications or related field from a recognised and accredited University
A Master’s degree in a relevant field is an advantage
Professional Certification in Marketing or related field is a plus
4 - 6 years’ experience Leading a marketing team, preferably in an ecommerce firm
Indepth knowledge of the Online Marketplace and the E-commerce Industry
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