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  • Posted: Mar 31, 2016
    Deadline: Not specified
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    We are a real estate investment firm committed to delivering excellent real estate services to our customers with the aim of helping them meet their housing needs. Our services are driven by a strong desire to always exceed customer expectations, providing the right business atmosphere in every transaction. Our entire business philosophy is tied to our fo...
    Read more about this company

     

    Social Media/Digital Marketing Specialist

    Job Description

     

    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
    • Manage Social Media marketing campaigns and day-to-day activities including:
    • Create relevant content to reach the company’s ideal customers
    • Create, update and manage all published content (images, video and written)
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Develop and expand community and/or blogger outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
    • Design, create and manage promotions and Social ad campaigns
    • Compile report for management showing results (ROI)
    • Send out correct and up to date newsletter to various target markets on a monthly basis
    • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
    • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
    • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
    • Monitor trends in Social Media tools, applications, channels, design and strategy.
    • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
    • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
    • Set up and optimize company pages within each platform to increase the visibility of company’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Send out monthly newsletter to appropriate target market.
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
    • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
    • Manage Social Media marketing campaigns and day-to-day activities including:
    • Create relevant content to reach the company’s ideal customers
    • Create, update and manage all published content (images, video and written)
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Develop and expand community and/or blogger outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
    • Design, create and manage promotions and Social ad campaigns
    • Compile report for management showing results (ROI)
    • Send out correct and up to date newsletter to various target markets on a monthly basis
    • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
    • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
    • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
    • Monitor trends in Social Media tools, applications, channels, design and strategy.
    • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
    • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
    • Set up and optimize company pages within each platform to increase the visibility of company’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Send out monthly newsletter to appropriate target market.
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
    • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

    Desired Qualities

     

    • Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, YouTube, and Instagram.
    • Knowledge of social media and analytics software (Hootsuite, Twitter and Facebook Insights etc)
    • Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
    • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
    • Demonstrable social networking experience and social analytics tools knowledge.
    • Adequate knowledge of social networking sites and functions.
    • Knowledge of online marketing and good understanding of major marketing channels
    • Positive attitude, detail and customer oriented with good multitasking and organisational ability
    • Fluency in English
    • Bsc in Communications, Marketing, Business, New Media or Public Relations.

    Method of Application

    To apply, visit Property Link Estates Limited Career Page

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