• Graduate Job at Property Link Estates Limited

  • Posted on: 31 March, 2016 Deadline: Not Specified
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  • Property Link Estates Limited is a real estate investment firm positioned to deliver a cutting edge and competitive real estate solutions to our valued clients. We engage in real estate development, brokerage, and management.

    Social Media/Digital Marketing Specialist

     

    Job Description

     

    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
    • Manage Social Media marketing campaigns and day-to-day activities including:
    • Create relevant content to reach the company’s ideal customers
    • Create, update and manage all published content (images, video and written)
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Develop and expand community and/or blogger outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
    • Design, create and manage promotions and Social ad campaigns
    • Compile report for management showing results (ROI)
    • Send out correct and up to date newsletter to various target markets on a monthly basis
    • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
    • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
    • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
    • Monitor trends in Social Media tools, applications, channels, design and strategy.
    • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
    • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
    • Set up and optimize company pages within each platform to increase the visibility of company’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Send out monthly newsletter to appropriate target market.
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
    • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
    • Manage Social Media marketing campaigns and day-to-day activities including:
    • Create relevant content to reach the company’s ideal customers
    • Create, update and manage all published content (images, video and written)
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Develop and expand community and/or blogger outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
    • Design, create and manage promotions and Social ad campaigns
    • Compile report for management showing results (ROI)
    • Send out correct and up to date newsletter to various target markets on a monthly basis
    • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
    • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
    • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
    • Monitor trends in Social Media tools, applications, channels, design and strategy.
    • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
    • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
    • Set up and optimize company pages within each platform to increase the visibility of company’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Send out monthly newsletter to appropriate target market.
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
    • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

    Desired Qualities

     

    • Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, YouTube, and Instagram.
    • Knowledge of social media and analytics software (Hootsuite, Twitter and Facebook Insights etc)
    • Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
    • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
    • Demonstrable social networking experience and social analytics tools knowledge.
    • Adequate knowledge of social networking sites and functions.
    • Knowledge of online marketing and good understanding of major marketing channels
    • Positive attitude, detail and customer oriented with good multitasking and organisational ability
    • Fluency in English
    • Bsc in Communications, Marketing, Business, New Media or Public Relations.

    Method of Application

    To apply, visit Property Link Estates Limited Career Page

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