• Job Vacancy at HRLeverage Africa

  • Posted on: 23 March, 2016 Deadline: Not Specified
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  • HRLeverage Africa delivers excellent spectrum of HR Business Solutions & Strategic Management Support Services through a custom-built approach for organization. As a premium professional service firm domiciled in Africa we have global network. Our consultancy offerings  includes; Executive Search & Recruitment Services, HR Advisory Services, Management Consultancy, Training and People Improvement, Career Advisory Job Search and Resume Draft

    Online Marketing Officer

     

    Role of Online Marketing Officer:

    As a key member of our Marketing team for a telecommunication company, the ideal candidate would  will be responsible for the execution of inbound marketing strategy, drive web-based marketing campaigns and maintenance and development of the corporate web sites.

    Main Duties:

    • Develop and optimise online marketing initiatives to drive customer acquisition;
    • Improving the usability, design, content and conversion rate  of the company website
    • Create and optimize targeted and custom landing pages and micro-sites;
    • Implement, analyse, and optimize organic and paid search engine marketing activities;
    • Implement and execute email campaigns to nurture leads and customers;
    • Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
    • Develop and manage content-based Social Networks, digital marketing and Blog Sites. Personal Qualities:

    Candidates need to be:

    • A focussed, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life.
    • A marketer passionate about all things digital that thrives on delivering exciting and show stopping campaigns and content.
    • A highly effective individual who has an absolute eye for detail and is focussed on improving business performance through exceptional campaign execution, reporting and evaluation.

    Skills & Qualifications:

    • Bachelor degree in Marketing, Web Design/Development, or related discipline;
    • Experience with Online Lead Funnels (generation, nurturing, scoring and conversion);
    • Experience in managing and designing email campaigns
    • Experience with Email Marketing programs;
    • Experience with SEO and SEM;
    • Experience with Online Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder)
    • Experience with Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)
    • Sensitivity to User Experience and Design.

    Method of Application

    CVs should be submitted to resume@HRLeverageAfrica.com

    This description is not intended to establish a total definition of the job, but an outline of the duties. Issued by HRLeverage Africa, March 2016

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