Marketing Manager at Guinness Nigeria Plc
Posted on: 31 July, 2012
Deadline: 14 August, 2012
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Marketing Manager – Spirits & Ready To Drink (RTD)
Diageo Brands Nigeria (DBN) was created in 2010 to drive
Diageo’s Spirits business in Nigeria. The success of DBN is critical to the
success of Diageo’s operations in Nigeria and therefore is critical to Diageo
A key pillar of Africa’s growth is Spirits West Africa,
with the ambition of doubling our profit on Premium Spirits and creating an
integrated Total Beverage Alcohol business. The Spirits category in Nigeria
is fast-paced with multiple competitors, an emerging route to market
structure and evolving competitive set. This represents a major challenge as
the role is likely to require a solutions oriented approach that is both
proactive where possible and reactive where required.The Marketing Manager
will work closely with the General Manager DBN, Marketing Director and the
Customer Marketing team.
The role will lead the marketing agenda for the Diageo
spirits & Ready to Drink (RTD) portfolio in Nigeria, developing brand
strategies and leading the execution of these strategies to ensure that
chosen priority brands are leaders in their categories in Nigeria. The role
will continually identify & quantify new growth opportunities for the
portfolio based on continuously updated consumer insights, developing new
growth drivers if required in partnership with West Africa Spirits Hub
Team, whilst developing Spirits Marketing Talent for the future in Nigeria
Work with the DBN General Manager & Marketing Director,
Nigeria to set and execute the Nigeria five-year Strategy on Spirits &
Liaise with the West Africa Spirits Hub Team &
fellow African spirits brand teams (Kenya/ South Africa) to ensure 2 way
search & spin of growth drivers on the priority brands and lead
delivery across the region.
Develop & Coach the Nigeria Spirits Marketing team
on Marketing & Spirits excellence in execution and support the DBN
Customer Marketing team.
Assist DBN General Manager in establishing the evolving
route to market assessment for Spirits in Nigeria including a plan for
correct COGS & efficient SKU’s for long term growth.
Support and lead Spirits Brand growth with Marketing
Director by developing & implementing the code for growth for
Lead the development of the local Game Plan and lead the
categories in the Joined up Business Planning (JUBP) process.
Work with the in-market teams & commercial managers
to turn the Spirits annual GAME brand plans into “executable” commercial
plans and assist with the development of missing growth drivers.
University degree in marketing / business or other
related discipline preferred.
Postgraduate Qualifications – an advantage.
Proven experience working in emerging markets.
Proven track record of leading & inspiring
Can demonstrate excellent Commercial acumen &
Can demonstrate excellent cross-functional working
skills& thought leadership.
Extensive experience of ATL and BTL strategy
development and implementation.
Proven experience in Consumer insight generation and
Strong identifiable track record of success.
Is experienced at managing key stakeholders nationally
Proven and strong Brand and Trade marketing experience
Proven ability in Team Leadership / Strategic thinking
(minimum of 3-4 years).
Spirits experience / knowledge is essential.
Budget & cost control management.
Strong project Management skills and experience.
here to apply
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