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  • Job Opportunity at The Coca-Cola Company

  • Posted on: 29 January, 2016 Deadline: Not Specified
  • View Jobs in Manufacturing / Production / FMCG View All Jobs at Coca-Cola
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    The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

    At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

    We recruiting to fill the position below:

    Senior Brand Manager, Flavours


    Job Description

    • Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
    • Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
    • Nurture an effective working relationship with Franchise/ SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
    • Lead, motivate and develop capabilities of the Brand Team.

    Key Duties/ Responsibilities

    • Strategic Thinking/Planning (30%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives.
    • Develop and communicate the Annual Brand Plan in line with the ABP Process
    • Communicate and drive Strategy across the Franchise
    • Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans
    • Manage brand as a business in terms of drivers, opportunities and return
    • Use financial insight to make principle based strategic decisions which benefit the Franchise
    • Align strategy (with all key stakeholders, including bottlers) across the Franchise to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; .
    • Deliver results (30%) - Develop and manage brand team (where applicable) to support strategic direction
    • Establish and drive brand volume, share, and profit objectives
    • Anticipate situations and develop approaches that maximize the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets) within a consistent overall brand plan, including Franchise and SBU Specialist Support teams
    • Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives
    • Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise
    • Ensure advertising executions meet agreed success criteria across Franchise/SBU
    • Provide support to countries/territories/clusters (where applicable) in planning & implementation
    • Apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan
    • Tracks and analyses brand performance and initiatives.
    • System Alignment (30%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities
    • Implement appropriate tracking procedures to ensure proper execution of these activities
    • Monitor plan execution in consistency with TCCC standards
    • Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).
    • Talent development (10%) - Conduct audit on marketing personnel against agreed role descriptions and competencies
    • Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.

    Organization Impact/Influence

    • Franchise Leadership BU Marketing and Specialist teams, Bottler senior managers and cross functional teams, supplier/agency management and account management, Channel marketing
    • Nature and Purpose of the Interaction:
      • Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.

    Supervisory Responsibilities
    Direct Reports:

    • Assistant Brand Manager.

    Supporting Service:

    • Marketing Operations Teams.

    Technical Skills:

    • Develop Brand Plan
    • Maintain Brand Essentials
    • Develop and Implement Promotional Activities
    • Activate Brand Mix
    • Manage Brand Communication Strategy
    • Secure Bottler Integration
    • Manage Commercialization Process
    • Performance Analysis and Management

    Generic Competencies:

    • Refer to Competency Directory and Provide between 3 - 7 of the highest priority competencies
    • Building Value Based Relationships
    • Leveraging And Respecting Others
    • Problem Analysis / Problem Solving
    • Strategic Decision Making
    • Manage Project Management Process
    • Manage Budgets
    • Determine Financial Impact

    Required Experience:

    • 7 years brand marketing experience in a FMCG environment.

    Educational Requirements:

    • Bachelor's Degree

    Cultural Diversity:

    • Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.


    • Business issues (full spectrum) - brand level across markets in geography

    Travel Requirements:

    • Significant travel may be required.

    Method of Application

    To apply, visit CocaCola Career Page on PeopleClick

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