• Ongoing Recruitment at Airtel Nigeria

  • Posted on: 18 December, 2015 Deadline: 2 January, 2016
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  • Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.

    The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

    A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more Nigerians.

    In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.

    Regional Marketing Manager (2 positions)

     

    Regional Marketing Manager for North Region and South Region

    Job Purpose

    Responsible for the acquisition and retention of all segments (HV-Mass-Youth) customers for the specified region. This role is also responsible for approximately 50% of the regions revenue. The role must co-ordinate closely with Heads of HV, Mass & Youth segments to ensure a consistent strategic approach to this segment including, Product, Branding, Marketing Communications, Sales, Retail, Acquisition and Retention strategy. This role is responsible for growing X% of the customer base & SOGA and y% of the revenue in specified region. 

    Key Accountabilities

    Achieve the desired revenue from the base by designing and developing customized retention and acquisition programs

    • Prepaid: By planning and achieving an optimal balance between the recharge revenue and the usage by the customer
    • Hybrid: By developing and implementing programs to enhance the revenue by facilitating customer upgrades wrt the rental revenue, airtime usage and chargeable tariffs.
    • To grow revenue within the HV, Youth and Mass base at x times greater than Airtel or Market growth
    • Implement bundling programs across the Youth and Mass base and ensure X% of Youth and Y% of Mass customers are bundled by the end of FY13/14
    • HV, youth and Mass partnerships identification & develop programs around the same
    • Grow %SOGA by zones and region by constant engagement of the Channels to drive GADs

    To develop HV, Youth and Mass service strategy within the Region

    • By creating new partnerships with relevant institutions such as retail, handset providers, fast-food restaurants, Universities, second markets and so on.
    • Organizing regular events for this customer base to grow product revenue through lead generation and product upsell and ensuring that each of these events is profitable when assessed on an individual basis.

    To create customer base stickiness and hence reduce churn

    • Designing, managing, analyzing programs and offers to create stickiness of the base to the network and hence building loyalty.
    • HV &Youth churn must be below 1.7% per month. Mass Churn must be below X% per month
    • Value churn targets within the Youth and Mass segment will be defined

    Decrease the contribution of inactive users in the network (%Winback)

    • Monitor the level of activity on the network and drive Winbacks through field teams
    • Work in close conjunction with the customer care retention team to implement targeted promotions for the inactive customers

    Ensure increase in the contribution of international and roaming in the calling pattern

    • Design plans and programs for increasing the penetration and hence the usage of the long distance traffic
    • By identifying and hence creating various channels and means of driving the customer to use mobile for long distance calls as against a landline or a local call outlet

    Drive profitable smartphone penetration within HV, Youth and Mass base

    • Smart phone penetration to be 20% by end of FY13/14 to drive REC
    • Develop and drive HV, Youth and Mass bundles and Bring your own device

    Revenue Management

    • Input into the Annual Operating revenue plan and quarterly

    Educational Qualification and Functional/Technical Skills

    • Bachelor’s degree in Sciences or social sciences
    • Master’s in Business Administration would be preferred additional qualification dependent on experience

    Relevant Experience

    • 5-8 years of experience in Marketing or Product Development
    • 3years of relevant experience in Telecom
    • Demonstrated Consumer marketing skill and the ability to drive the science and art of consumer engagement through developing and finding consumer insights and defining and implementing an integrated consumer marketing strategy and go to market plan.

    Other Requirements

    • Ability to innovate and deliver value to business at multiple levels will play an important role
    • Analytical, Energetic
    • Proficiency in Advanced Excel

    go to method of application »

    Zonal Trade Marketing Executive

     

    Educational Qualifications and Functional / Technical Skills

    • First degree in social or pure science.
    • A second degree in Business Management will be an added advantage.

    Relevant Experience (Type of experience and minimum number of years)

    • Minimum of 5 year experience in marketing activations and channel branding from agency or FMCG industry
    • Excellent command of English language.
    • Excellent organizational, communication skills, and attention to detail.
    • Advanced proficiency in Microsoft Word , Excel and Power point.
    • Technical Marketing skills

    Other requirements

    • Good organizational and planning capabilities
    • Innovative and quick thinking capabilities
    • High level of stress tolerance
    • Adaptability
    • Innovation
    • Analytical
    • Decision Making
    • Must be a good collaborator/Team player

    Educational Qualifications and Functional / Technical Skills

    • First degree in social or pure science.
    • A second degree in Business Management will be an added advantage.

    Relevant Experience (Type of experience and minimum number of years)

    • Minimum of 5 year experience in marketing activations and channel branding from agency or FMCG industry
    • Excellent command of English language.
    • Excellent organizational, communication skills, and attention to detail.
    • Advanced proficiency in Microsoft Word , Excel and Power point.
    • Technical Marketing skills

    Other requirements

    • Good organizational  and planning capabilities
    • Innovative and quick thinking capabilities
    • High level of stress tolerance
    • Adaptability
    • Innovation
    • Analytical
    • Decision Making
    • Must be a good collaborator/Team player

    go to method of application »

    Manager: Research

     

    Job Purpose

    • Lead the process of consumer and customer insight generation in Airtel Networks Nigeria
    • Ensure the integrity of insights and its integration in the decision making process
    • Manage and control the Marketing OPEX 

    Key Accountabilities

    Increase the focus and yield of marketing investment  

    • Supporting the strategic planning and decision making process for Airtel, through actionable understanding of consumer needs

    Research development management and control           

    • Ensure efficiency and effectiveness of consumer, customer research projects based on key user requirements, guidelines and information needs

    Monthly research report management

    • Coordinate primary market research and analysis, ensuring that research partners develop appropriate design, spread, effective and high quality work

    Leadership Accountabilities      

    • Develop and implement appropriate training to marketing research area and relevant parts of the organisation

    Management Accountabilities 

    • Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management Team
    • Track behavior of consumer and customer segments providing actionable and meaningful insights into segment definition, product development and marketing strategies

    Relationship Accountabilities   

    • Build a good working relationship with Market Planning unit as well as with the rest of the marketing department
    • Develop and manage close working relationship with research agencies, validating research method and results

    Budget Forecasting        

    • Liaise with various departments to develop the AOP budget
    • Provide monthly reporting on actual operating expenditure and bi-monthly preparation of operating expenditure flash and forecast

    Reconciliation           

    • Manage the OPEX reconciliation between Marketing and Budget control
    • Manage reconciliations of outstanding Marketing spend

    Accruals              

    • Perform analysis of monthly accrual entries, prepare any necessary adjustments and provides explanations to the Finance teams
    • Prepare monthly spend accruals to ensure commitments are adequately booked

    Reporting: Prepare weekly report to share with stakeholders  

    • Prepare weekly report of budget vs. OAF
    • Prepare weekly report of OAF vs. PO raised
    • Prepare weekly report of PO versus invoice

    Educational Qualifications & Functional / Technical Skills

    • A relevant university degree
    • Marketing strategy development
    • Marketing research &insight common platforms and best practices
    • Research management and design
    • Quantitative and qualitative analysis
    • Consumer and customer research

    Other requirements

    • Motivating, coaching and developing people
    • Developing and maintaining relationships with external suppliers
    • Ability to influence planning process
    • Project management
    • Agency management

    Method of Application

    Use links below to apply on LinkedIn

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