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Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high spee...
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Regional Marketing Manager for North Region and South Region
Job Purpose
Responsible for the acquisition and retention of all segments (HV-Mass-Youth) customers for the specified region. This role is also responsible for approximately 50% of the regions revenue. The role must co-ordinate closely with Heads of HV, Mass & Youth segments to ensure a consistent strategic approach to this segment including, Product, Branding, Marketing Communications, Sales, Retail, Acquisition and Retention strategy. This role is responsible for growing X% of the customer base & SOGA and y% of the revenue in specified region.
Key Accountabilities
Achieve the desired revenue from the base by designing and developing customized retention and acquisition programs
To develop HV, Youth and Mass service strategy within the Region
To create customer base stickiness and hence reduce churn
Decrease the contribution of inactive users in the network (%Winback)
Ensure increase in the contribution of international and roaming in the calling pattern
Drive profitable smartphone penetration within HV, Youth and Mass base
Revenue Management
Educational Qualification and Functional/Technical Skills
Relevant Experience
Other Requirements
Educational Qualifications and Functional / Technical Skills
Relevant Experience (Type of experience and minimum number of years)
Other requirements
Educational Qualifications and Functional / Technical Skills
Relevant Experience (Type of experience and minimum number of years)
Other requirements
Job Purpose
Key Accountabilities
Increase the focus and yield of marketing investment
Research development management and control
Monthly research report management
Leadership Accountabilities
Management Accountabilities
Relationship Accountabilities
Budget Forecasting
Reconciliation
Accruals
Reporting: Prepare weekly report to share with stakeholders
Educational Qualifications & Functional / Technical Skills
Other requirements
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