Marie Stopes Nigeria (MSN) is a results-orientated Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSN s goal is to meet the needs of underserved Nigerians, dramatically improve access and use of a range of reproductive health services and ensure that people have children by choice, not chance.
MSN is part of Marie Stapes International's Global Partnership which is in over 40 countries worldwide. The core responsibility of this post is to use: •initiative • drive • energy • persistence • integrity • enthusiasm •results orientation • commitment to personal development
MSN started field based activities in 2009 with the implementation of Outreach services in April and the opening of the first static Centre of Excellence at Erisco Sonpet Plaza in July 2009. In 2011, MSN will aim to develop a greater presence within FCT, as well as delivering Outreach products and services to other States. The Marketing Manager is the pivotal figure in ensuring that,
(i) appropriate sites are identified by MSN,
(ii) significant demand is generated at all sites used by MSN, and,
(iii) MSN s Centre of Excellence attracts significant client numbers on a daily basis
Job Title: Marketing Manager
Location: Abuja Nigeria with significant travel to other States in Nigeria
Reporting to: Country Director
Line manages: Community and Centre Mobilisers
Duration of contract: 2 years (renewable based on performance and donor funding)
Probationary period: 6 months
Start date: February 2011
Please note that the position of Marketing Manager is a national staff appointment and as such, all candidates must be in a position to work in Nigeria without requiring a work permit. In addition, candidates should note that this position does not attract a relocation package.
1 Planning and Implementation
Review current Marketing Plans as they refer to 2010. The Plan(s) will articulate activities which will be key to helping MSN expand the SRH market and do not simply help to capture greater parts of existing markets (as important as they are). Plans will refer to both FCT and other States.
Develop specific niche marketing plans related to individual MSN products and services in all MSN s centre of excellence.
Be responsible (with the assistant of the Operations Manager)for the revision and production of all promotional materials.
Be aware of developments in the SRH field in Nigeria which may affect Marketing Plans and produce appropriate and regular briefing papers for all MSN Team members related to such. Participate actively in MSN's strategic and annual planning as needed.
Be extremely hands on in terms of the implementation of all marketing initiatives
2. Out reach Site identification and demand generation.
Be responsible (with the assistant of the Operations Manager) for the identification of appropriate Outreach sites (which are, in turn, approved by the Clinical Services Manager) in FCT and other States.
Ensure that all formal agreements are signed by the Country Director with appropriate authorities prior to the commencement of Mobilisation and service delivery in specific areas/States.
Produce the revised 2011 Outreach schedule (and any subsequent revisions).
Ensure that all demand generation activities are undertaken in good time and are completed at least two working days prior to the delivery of products and services. All demand generation activities should work with and through the appropriate community mechanisms.
3. Monitoring and Management
Establish an appropriate regime of incentives for Centre and Community Mobilisers, reviewing all current agreements, job descriptions and MoUs.
By extremely hands on in target setting and the management of all Mobilisers (eg through regular performance appraisal. training, assessment).
Produce for circulation to all MSN Team members, data related to client numbers and marketing effectiveness, client satisfaction surveys, product niche marketing effectiveness, marketing budget spend, Mobiliser effectiveness and so on. Such reports are produced on a fortnightly basis.
Although most of the major responsibilities have been highlighted above, the Marketing Manager will also be responsible for.
Ensuring that MSN develops a significant corporate client base in 2010 A growing volume of excellent media coverage for MSN.
The constant revision and evolution of MSN s pricing regime (including, where appropriate, promotional prices).
A constant stream of official visitors (including prospective donors, Government Officials, other development agencies) to the Centre of Excellence and Outreach activities.
Any other tasks mutually agreed with the line manager.
5. Special Note
Although the Marketing Manager is a Senior Management Team position, the expectation is that the successful candidate would spend a significant period of time in field (which also includes developing the corporate client base in Abuja).
6. Qualification and Experience
5-10 years experience in a similar role within and NGO, private or public organisation with supervisory responsibilities.
A first degree and/or Masters degree in Pharmaceutical. Marketing. Business and membership of an appropriate professional body.
Experience in marketing products and services at the community level Understanding of sexual and reproductive health (SRH) issues and communications Proficiency in WORD and excel.
Demonstrable experience of high-level negotiation skills.
Demonstrable experience of building a strong team and team leadership Proactive and results oriented.
Must be a team player and have lots of drive and initiative Excellent verbal and written communication skills.
Strong leadership & supervisory qualities and excellent interpersonal skills. Agreement with the MSI Global Partnership’s Mission. Vision and Goals (please see www.mariestopes.org)
Method of Application
Interested Candidates are to submit a written application and CV in soft copy or Hard copy to the addresses below:
The Country Director
Marie Stopes Nigeria 2nd floor, Erisco Bonpet Plaza
Plot 245 7 Herbert Macaulay way
Wuse Zone 5, Abuja.
Close date: 17th January,2011