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  • Posted: Nov 5, 2015
    Deadline: Not specified
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    ARM Life formerly CrystaLife Assurance Plc. is the insurance subsidiary of Asset & Resource Management Company Ltd (ARM). Its parent company, ARM is one of the largest non-bank financial services firms in Nigeria with a focus on asset management. Established in 1994, ARM started operations as a traditional asset management company specialising in the ...
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    Head of Business Development, Sales and Marketing

    Job description

    â–  Set overall strategy for sales and marketing of individual projects (which channels to use, lead management, etc) with senior management
    â–  Define the target customers segmentation
    â–  Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources
    â–  Represent the company at various networking and/or business meetings to promote company projects
    â–  Define themes of overall capability building programs for external brokers and internal sales staff
    â–  Carry out target setting process for sales staff yearly
    â–  Design and implement marketing campaigns for individual project in partnership with marketing office at HQ
    â–  Recruit and manage external sales agents
    â–  Evaluate market research, monitor competitor products, sales and marketing activities, and adjusts marketing strategy to meet changing market and competitive conditions
    â–  Report sales and marketing operations to senior management
    â–  Develop and nurture business relationships that will increase Mixta's profile and market reach
    â–  Ensure recruitment, training and retention of a well-trained and motivated sales force

    Desired Skills and Experience

    â–  University degree (or equivalent), preferably in marketing or business administration with marketing/sales focus
    â–  Significant experience (including >7 years in a managerial position) in real estate sales, ideally in local market
    â–  Significant business development and marketing strategy experience in retailing products

    Method of Application

    To apply to this position, go to ARM's post on LinkedIn

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