New Job Opportunity at Konga Online Shopping Limited

Job Description   

• This role plays a key part in value proposition development, management and the implementation of large-scale projects. The role requires the development of the Direct to Consumer Strategy (Mass and Millennial Customers) while managing the key profit drivers.
• The successful candidate will assess customer needs to inform and develop propositions / offers to be implemented to drive customer acquisition.
• Successful candidate will work closely with key stakeholders, and other key business areas across Konga, to ensure the successful execution and delivery of value propositions.

Reporting Line: Director, Marketing & Customer Experience

Duties & Responsibilities   

• Develop and implement strategic initiative to drive mass market and millennial customers acquisitions
• Responsible for customer, revenue, brand equity, affinity and preference growth to meet business target
• Implement tactical regional initiatives that would enhance market penetration
• Grow the strategy for promotional campaigns to acquire new customers and to stimulate usage among existing customers
• Develop and implement tactical regional initiatives that would enhance market penetration
• Deliver initiatives for market penetration and market share acquisition for Konga
• Define and implement a value based management strategy to improve high value retention and enhance customer loyalty
• Identify new opportunities for GMV stream expansion and growth in market share and value
• Monitor and evaluate the marketing activities and initiatives
• Initiate, assess and manage sponsorship properties within the target segments that grows brand affinity and can be leveraged for acquisition, retention and usage growth
• Initiate and supervise the development and execution of Marketing plan to meet set targets and overall company’s objectives
• Cross functional duties with the internal units and external agencies on Marketing Communications, Digital Marketing, Media planning, Brand and Experiential Marketing

Skills & Competencies   

• Influencing and Negotiation skills
• Commercial Awareness
• Communication skills
• Data Analysis and Problem solving
• Teamwork and People Management
• Decision Making
• Project Management
• Proficient in using new system, processes and Microsoft office tools

Qualifications & Experience   

• Bachelor’s degree from any reputable University
• 8 years’ relevant work experience in a related filed with a minimum of 5 years in a team lead or manager role
• MBA or MSc. in related field will be an added advantage
• A certification in Marketing is required