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  • Career Opportunities at Konga Online

  • Posted on: 25 August, 2015 Deadline: 31 August, 2015
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    Senior Analyst, Marketing Data and Research


    Job Description   
    Konga is seeking to our Marketing Research Analyst position with a career-minded, detail-oriented, individual, with strong analytical skills and a commitment to teamwork. This position reports to Konga’s Head of Marketing and has responsibility for assisting with the many facets of the marketing performance management including monitoring and forecasting traffic/ sales, collecting data on consumers, competitors and marketplace, and converting data into usable reports/ initiatives and presentation pieces for senior management.

    In marketing, the demarcation lines between colleagues are limited; each person is expected to support each other.

    Reporting Line    Head Of marketing

    Duties & Responsibilities   
    • Provide ROI analysis of all marketing campaigns and sales activities
    • Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
    • Build a marketing dashboard that visualizes key performance indicators
    • Conduct regular customer cohort analysis and develop and manage initiatives to drive customer retention and reactivation.
    • Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
    • Develop focus groups and surveys to capture market research data as well as periodic customer satisfaction surveys and compile results report
    • Complete competitive analysis to maintain our competitive advantage
    • Manage market segmentation, targeting, and positioning exercises as needed
    • Integrate Marketing research data with our CRM system to create new leads
    • Monitor and track competitive advertisements, PR, and website messaging

    Qualifications & Experience   
    • Basic understanding of online marketing
    • Excellent analytical skills and demonstrable experience
    • Excellent presentation and communication skills
    • Keen eye for attention to detail
    • High level of computer proficiency and demonstrable working knowledge of Microsoft Office suite and Google Advertising Solutions
    • Creative, innovative and willing to contribute ideas and professional opinion
    • Strong sense of initiative and a “can do” attitude
    • Ability to work independently and as part of a team

    go to method of application »

    Direct Marketing And Activations Lead


    Job Description   
    Direct Campaign Management
    • Manage the implementation, tracking and measurement of direct marketing campaigns, on time and within budget.
    • Work with key stakeholders to implement campaign activity including: Logistics franchise team, digital marketing teams, customer relationship management team, PR and Brand Management teams.
    • Manage agency campaign implementation and performance against agreed direct campaign activity.
    • Manage the master plan of activity to ensure that individual direct campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives.
    • Be responsible for the production and sourcing of campaign materials.
    • Deliver direct campaign activity presentations and regular results presentations.
    • Ensure each direct campaign has clear metrics as agreed with the Head of Marketing and ensure that campaigns are achieving appropriate return on investment in line with corporate goals.
    • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
    • Ensure that brand standards and identity guidelines are adhered to.
    • Complete competitor benchmarking for promotional activity and report regularly to key stakeholders.

    Reporting Line    Head Of Marketing

    Duties & Responsibilities   
    • To ensure accuracy of marketing materials and be responsible for formal sign off process where required.
    • To ensure detailed and accurate records are maintained, e.g. recording contact and financial information.
    • Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual campaigns, reporting any variances promptly.
    • To be responsible for personal development within the area of marketing and current trends that may support job performance.
    • To undertake such other duties as may be reasonably expected.

    Skills & Competencies   

    Essential skills
    • Managing multiple direct campaigns simultaneously
    • Meeting objectives and campaign deadlines
    • Semi-Advanced Microsoft PowerPoint, Word and Excel skills
    • Strong planning and organizational skills with the ability to successfully multi task
    • Strong training and man-management skills

    Personal traits
    • Excellent judgment and creative problem solving skills
    • Customer-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships
    • Self-reliant, good problem solver, results oriented
    • Able to make decisions in a changing environment and anticipate future needs
    • Self motivated with an ability to thrive under pressure
    • Flexible, collaborative and proactive
    • Good written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
    • Ability to operate as an effective tactical as well as strategic thinker
    • Committed to continuous self-development and learning within the marketing field

    Qualifications & Experience   
    • A degree or equivalent level qualification.
    • A recognized professional qualification in marketing would be a distinct advantage.
    • Some experience in a project management role - in-house or with an agency.

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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