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  • Posted: Aug 14, 2015
    Deadline: Not specified
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    MainOne is a leading provider of innovative telecom services and network solutions for businesses in West Africa. Our world-class infrastructure enhances the productivity and profitability of our customers. Since its launch in 2010, MainOne has developed a reputation for highly reliable services to become the preferred provider of wholesale Internet servi...
    Read more about this company

     

    Brand and Communications Manager

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience 10 years
    • Location Not specified
    • Job Field

    Responsibilities   
    The Brand and Communications Manager will oversee the articulation and implementation of effective strategies targeted at MainOne’s customer segments and requirements, which maximize market penetration, customer growth, and profitability.
    He/She will also oversee the Marketing function and guide its personnel and activities to meet overall corporate goals and objectives
     
    Specifically, other responsibilities include :

    • Provide broad guidelines for the translation of the departmental strategies into specific operational plans and programs
    • Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management
    • Oversee marketing communications including branding, public relations, advertising, white papers, , seminars and events collateral materials, analyst and market research management and content
    • Incorporate customer service tactics to ensure that the Company and its employees exemplify optimal service to customers at all times
    • Oversee the development and implementation of marketing and promotional campaigns aimed at acquiring new customers and increasing MainOne’s share of the customer wallet
    • Research, analyze, and develop detailed marketing strategy including determine market potential, trends, and opportunities
    • Keep abreast of local and global best practices and make recommendations on how this impacts the department’s role as well as the Organization
    • Develop ROI measurements to justify advertising and marketing spend. Ensure that all applicable KPIs are measured effectively and financial controls adhered to
    • Champion the definition of the department’s processes, policies and procedures as well as standardized sales pitches and documentation. Continually review and assess their effectiveness and efficiency and identify improvement opportunities
    • Perform other duties as assigned by the Head, Marketing
    • The responsibilities defined above span across the business in Nigeria, Ghana and International markets.

    Supervision   

    • To work directly under the supervision of the Head, Marketing

    Qualifications, Skills  & Competencies:   

    • Bachelor Degree in a relevant discipline
    • Post graduate/relevant professional qualification will be an advantage
    • Ten (10) to Twelve (12) years’ work experience in business strategy and marketing & research with at least six (5) years in managerial role
    • Eight (8) to Ten (10) years’ work experience in business strategy, marketing & research.
    •  Very good knowledge of media technologies (computer, communications, graphics, etc.)
    • Ability to communicate effectively in both commercial and technical terms
    • Ability to conduct research studies, analyse data, and articulate specific strategies
    •  Good oral and written communication skills
    • Time & self-management skills
    • Relationship Management
    • Team work

    Demand on the Job   

    • Ability and willingness to work long hours and meet tight deadlines;
    • Ability to work with minimal supervision
    • Ability to make timely decisions, exhibiting sound and accurate judgment
    • Ability to pay attention to details
    • Ability to function under pressure

    go to method of application ยป

    Brand and Communications Manager

    Responsibilities   
    The Brand and Communications Manager will oversee the articulation and implementation of effective strategies targeted at MainOne’s customer segments and requirements, which maximize market penetration, customer growth, and profitability.
    He/She will also oversee the Marketing function and guide its personnel and activities to meet overall corporate goals and objectives
     
    Specifically, other responsibilities include :

    • Provide broad guidelines for the translation of the departmental strategies into specific operational plans and programs
    • Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management
    • Oversee marketing communications including branding, public relations, advertising, white papers, , seminars and events collateral materials, analyst and market research management and content
    • Incorporate customer service tactics to ensure that the Company and its employees exemplify optimal service to customers at all times
    • Oversee the development and implementation of marketing and promotional campaigns aimed at acquiring new customers and increasing MainOne’s share of the customer wallet
    • Research, analyze, and develop detailed marketing strategy including determine market potential, trends, and opportunities
    • Keep abreast of local and global best practices and make recommendations on how this impacts the department’s role as well as the Organization
    • Develop ROI measurements to justify advertising and marketing spend. Ensure that all applicable KPIs are measured effectively and financial controls adhered to
    • Champion the definition of the department’s processes, policies and procedures as well as standardized sales pitches and documentation. Continually review and assess their effectiveness and efficiency and identify improvement opportunities
    • Perform other duties as assigned by the Head, Marketing
    • The responsibilities defined above span across the business in Nigeria, Ghana and International markets.

    Supervision   

    • To work directly under the supervision of the Head, Marketing

    Qualifications, Skills  & Competencies:   

    • Bachelor Degree in a relevant discipline
    • Post graduate/relevant professional qualification will be an advantage
    • Ten (10) to Twelve (12) years’ work experience in business strategy and marketing & research with at least six (5) years in managerial role
    • Eight (8) to Ten (10) years’ work experience in business strategy, marketing & research.
    •  Very good knowledge of media technologies (computer, communications, graphics, etc.)
    • Ability to communicate effectively in both commercial and technical terms
    • Ability to conduct research studies, analyse data, and articulate specific strategies
    •  Good oral and written communication skills
    • Time & self-management skills
    • Relationship Management
    • Team work

    Demand on the Job   

    • Ability and willingness to work long hours and meet tight deadlines;
    • Ability to work with minimal supervision
    • Ability to make timely decisions, exhibiting sound and accurate judgment
    • Ability to pay attention to details
    • Ability to function under pressure

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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