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  • Posted: Jun 5, 2015
    Deadline: Jun 30, 2015
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    Channel Marketing Specialist

    Job Purpose

    • To interface and liaise with, service and manage new and existing USN channel customers in Lagos in line with the agreed trade marketing strategy and plan.
    • To execute, manage and monitor trade marketing activity that delivers the required USN brand objectives.

    Job Description

    • Activation of New Outlets
    • Quality, effectiveness and frequency of calls made by Channel Marketing Specialists.
    • Sales Generation
    • Improvement of outlet look and feel through use of USN VM, POSM, etc.
    • Implemented POI and Brand Ambassador Data base.
    • Product knowledge and Trade Marketing skill trainings
    • Quality of training and new knowledge application
    • Develop Channel database, detailing channel landscape plans, successes and status e.g. new outlet activation, volume & sales (monthly).
    • Outlet categorisation and classification update report (monthly).
    • Individual coverage plan (monthly), Call visit report (weekly) and Channel evaluation report (monthly)
    • POSM requirement plans (monthly).
    • Sales enquiries follow up and order administration
    • Identifying, verifying, assessing and communicating product information, market trends and other pertinent information to the TMM, in a timely and professional manner.
    • Communicating and providing updates of USN plans, products, changes and other relevant information to channel in a timely and professional manner.
    • Identifying and communicating consumer trends for incorporation into strategic and tactical channel objectives.
    • Adherence to corporate objectives in terms of product availability, visibility and communication of USN brand.
    • Implement maximum presence of USN brand in all outlets: In the face-of-the-customer/consumer
    • Meeting sales targets as per sales operation plans
    • Implement trade marketing activities at POB

    Job Requirements

    • Bachelor's Degree in any discipline from a recognized university.
    • Minimum of 3 years experience in Channel Marketing.

    Method of Application

    Interested and qualified candidates should send their Application to: cmbalaso@mikadong.com

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