• Senior Brand Manager at GlaxoSmithKline

  • Posted on: 28 April, 2015 Deadline: Not Specified
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  • GlaxoSmithKline plc (GSK) is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare company which has its headquarters in Brentford, London. As of March 2014, it was the world's sixth-largest pharmaceutical company after Johnson & Johnson, Novartis, Hoffmann-La Roche, Pfizer, and Sanofi, measured by 2013 revenue. The company was established in 2000 by the merger of Glaxo Wellcome (formed from the acquisition of Wellcome plc by Glaxo plc) and SmithKline Beecham plc (formed from the merger of Beecham Group plc and SmithKline Beckman Corporation, which in turn was formed by combining the Smith, Kline & French and Beckman companies).

    Senior Brand Manager

     

    Basic qualifications: 

    • A good first degree as well as between 5-8 years FMCG brand management experience
    • Sound strategic marketing skills required as well as good general business and financial acumen
    • Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates
    • Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints
    • Insight into and understanding of consumer attitudes, behaviour and motivations
    • Technical knowledge of the advertising, media and marketing research disciplines
    • Sound financial, strategic planning and project management skills required.

    Preferred qualifications: 

    • A good first degree as well as between 5-8 years FMCG brand management experience
    • Sound strategic marketing skills required as well as good general business and financial acumen
    • Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates
    • Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints
    • Insight into and understanding of consumer attitudes, behaviour and motivations
    • Technical knowledge of the advertising, media and marketing research disciplines
    • Sound financial, strategic planning and project management skills required.

    Details: 

    Key job responsibilities include to:

    • Undertake the day-to-day and long term strategic marketing of Lucozade brands in order to achieve growth-, profit- and marketing objectives
    • Manage cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Production, Regulatory and other departments
    • Interact with aligned advertising and promotional agencies as well as, Category, and other GSK business units
    • Develop short and long term marketing plans
    • Manage the marketing mix by initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan
    • Exercise control over the marketing process by:
      • Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
      • Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
      • Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.
    • Progress new product development by:
      • Collaborating with Category Teams, Production, and other external and internal stakeholders in order to identify potential new product opportunities.
      • Managing and co-ordinating cross-functional activities required to meet all set project milestones to launch product.
    • Monitor sales performance and collaborate with Sales Management in developing category and brand plans that will ensure brand performance in line with agreed budgets.
    • Liaise with aligned advertising and promotional agencies by:
      • Providing detailed written briefs & reverts for all activities undertaken.
      • Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity.

    Method of Application

    To apply for this position, click here

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