• Fresh Job Positions at iROKOtv.com

  • Posted on: 17 April, 2015 Deadline: Not Specified
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  • iROKOtv.com Ltd is a leader in Africa’s tech space creating a pioneering footprint across the continent.

    We are a young ambitious company building world class entertainment apps for Africa. Featured by Techcrunch, Fast Company, Forbes, CNN, BBC, amongst others, we capture the beauty and vibrancy of African movies and TV shows in an app. Our mission is simple. We are leading viewers to the content they love, bringing Internet TV to Africa. 

    At Iroko, we are bold. That means going where the action is. We are bringing affordable Internet TV to Africa's next 1Bn.

    We encourage you to check out iROKOtv.com. We have been featured in publications such as CNN, CNBC Africa, BBC, NY Times, Variety, Financial Times, Economist, The Sunday Times, The Times, Forbes, Techcrunch, Pandodaily and many others.

    Online Marketing Manager

     

    Job description

    The Online Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and will also be in charge of winning over new long-term customers through strategic, highly effective online marketing campaigns with a focus on email and communication, including blogs and communities.

    Responsibilities & Duties 

    • Help develop our strategy for online marketing and activations, including the selection  of channels, type of campaigns, promotions, creative and style choices
    • Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
    • Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
    • Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
    • Communicate strategies and results to senior management consistently and regularly
    • You are willing to go the extra mile to ensure we deliver the best user experience and monetization

    Desired Skills and Experience

    • A good University degree
    • 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
    • A/B testing, optimization and reporting
    • Experience in e-commerce or similar conversion driven customer acquisition via email
    • Experience building a customer base for a new product from scratch
    • Experience with blogging and creating communities online

    go to method of application »

    Chief Content Officer

     

    Job description

    The Chief Content Officer (CCO) oversees all content creation, content acquisition and strategy, multi-channel distribution, content effectiveness and content marketing initiatives both internal and external, across multiple platforms and formats to drive sales, return on investment, engagement, retention, leads and positive consumer behavior.

    This individual is an expert in all things related to content,platform optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

    The CCO will work in collaboration with the public relations, communications, marketing, customer service, IT, technology, distribution, business development, and human resources departments to help define both the brand, content story and the story as interpreted by the consumer.

    Main Responsibilities:

    • Develop, define and manage the company’s overall content strategy, creation, acquisitions, distribution, content marketing, story and branding.
    • Track content related activity and content effectiveness using analytics and metrics and make recommendations based on data and results. 
    • Develop standards systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies.
    • Establish workflows for ingesting, publishing, tracking the content library, content management, content request by various departments and returning content from cradle to the grave.
    • Conduct periodic comprehensive audits. Analyze/measure and report on all content activity, including content inventory to the Board and CEO.
    • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, offline, social media, email, point of purchase, mobile, video, print and in-person.
    • Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
    • Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
    • Ensure consistent global experience and implement appropriate localization/translation strategies.
    • Participate in the hiring and supervising of content/story leaders in all content verticals.
    • Oversee and supervise the heads of distribution, linear TV, acquisitions, YouTube and analytics.
    • Create a strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed.
    • Work closely with company’s Chief Design Officer on all creative and branding initiatives to ensure a consistent message across channels

    Desired Skills and Experience

    The CCO requires a combination marketing and publishing mindset, with the most important aspect being to think “customer first”. In essence, the CCO is the corporate storyteller that must be empathetic toward the pain points of the customer. Specific skills required include:

    • Proven editorial skills. Outstanding command of the English (or primary customer) language.
    • Training or skills in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the CCO retain an “outsider’s perspective” much like that of a journalist.)
    • The ability to lead and inspire large teams of creative personnel and content creators to achieve company’s stated goals.
    • Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
    • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
    • A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus!
    • Clear articulation of the business goal behind the creation of a piece (or series) of content.
    • Leadership skills required to define and manage a set of goals involving diverse contributors and content types
    • Project management skills to manage editorial and other schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries.
    • Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
    • Excellent negotiator and mediator.
    • Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).
    • Great powers of persuasion and presentation (Visio, PowerPoint)
    • Experience creating a resource or library of content organized indicating SEO, translations and version control.
    • Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
    • Able to screen out sales pitches and look for the relevant brand and customer story.

    Method of Application

    Interested and suitably qualified candidates should clickon preferred job titles to apply online.

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