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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.
Employing over 18.000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas
The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.
Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences.
- To manage the marketing planning cycle to ensure the availability of the brand as per agreed specifications.
- To develop and recommend pricing policies to ensure contribution objectives are consistently met.
- To constantly liaise with Manufacturing and R&D to ensure Product quality and packaging specifications meet the customer’s expectations.
- To design, develop and execute Promotion and Advertising strategies to promote awareness levels and achieve brand equity and brand image.
- To constantly monitor competition, consumer behavior and market trends through Market Research activities and take appropriate actions based on feedback.
- To be overall responsible for implementing all the marketing programs related to the Brand within the agreed Quantity/Quality/Cost/Time parameters.
- To constantly coordinate with Regional sales operations and ensure that all marketing initiatives are field-driven as well as customer and consumer focused.
- To establish and manage excellent relationship with the Advertising agency handling our brands so as to ensure its optimum utilization.
Method of Application
Interested and suitably qualified candidates should click here to apply online.