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Cummins Inc., a global power leader, is a corporation of complementary business units that design, manufacture, distribute and service diesel and natural gas engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. Headquartered in Columbus, Indiana, (USA) Cum...
Description:
Provides comprehensive analytic marketing research for markets, products, and customers in support of the strategic and business planning process. Researches, verifies, and organizes complex market trend, competitive intelligence, and sales data. Consults as required with business leaders, market strategy leads, and cross-functional subject matter experts on market research projects. Provides market research project design, data collection, and analysis in support of brand and business performance such as a Voice of the Customer initiative. Develops complex reports, insightful ideas and recommendations presenting information to all levels of business leadership. Monitors critical market developments; synthesizes and communicates market trends and competitive intelligence in order to drive business decisions. Prepares and updates market, customer, product, and competitor summaries. Develops timelines and metrics to meet all key deadlines and deliverables. Coaches and provides guidance to less experienced marketing staff. Conduct evaluation of market size and market share. Provide direct input on business planning and business measurement. Manage third party marketing research vendor selection, planning process, and oversee project execution.
Qualifications:
Skills
Market Analysis - Able to deploy local processes to attain the most critical market information required to develop a specific product/product line plan.
Gathering And Understanding Voice Of The Customer (Voc) - Knows the function of the information behind the gathering and understanding voice of the customer (Voc). The Expert is able to suggest changes to the process and test those changes to verify acceptability.
Market Opportunity Prioritization - Understands strategy process, can assess projects against strategic relevance to business and works with stakeholders effectively to align work.
Market Research - In depth understanding of industry market research standards and techniques. Experience with design, and the ability to complete analysis to make effective recommendations.
Facilitating Internal Relationships & Consensus - Understands tools & techniques for group facilitation and has exercised for small groups.
Education, Licenses, Certifications
College, university, or equivalent degree in marketing, sales or a related subject required. MBA or equivalent degree preferred.
Experience
Intermediate level of relevant and related work experience required.
Job: MARKETING
Primary Location: Nigeria-Lagos-Lagos-Island-Nigeria, Lagos, PGBU
Job Type: Experienced - Professional / Office
Job Posting: Mar 6, 2015, 7:54:12 AM
Unposting Date: Ongoing
Req ID: 150000NB
Description:
Responsible for opportunity management which includes identifying new growth opportunities and managing new business growth for a key market segment or in a specified region or channel. Works with sales, marketing, and product leaders to identify strategies targeting growth by participating in efforts such as strategy workshops. Manages the analysis, measurement, and tracking of market sales potential across assigned brands, channels, regions, products, etc. Champions new growth and product ideas; manages special projects that have cross regional implications. Builds processes and procedures to understand competition and input to market lead pricing propositions for designated areas. Collaborates with internal business managers on business development initiatives and plans. Presents business development reports to leadership. Coaches and motivates business development staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs as required. Identifies department issues, problems, and opportunities to support continuous improvement initiatives. Manages the efficient transition of converted opportunity to account support team.
Qualifications:
Skills
Market Analysis - Able to deploy local processes to attain the most critical market information required to develop a specific product/product line plan.
Financial Understanding - Ability to collect, analyze, and interpret data from financial systems, as well as the ability to execute a business case. Knowledge of the leverage pricing has on financial results. Familiar with tax and duty structures.
Core Competency & Capability Analysis - Has experience assessing markets against Cummins capabilities and can evaluate gap analysis and quickly turn into recommended actions.
Market Opportunity Prioritization - Understands strategy process, can assess projects against strategic relevance to business and works with stakeholders effectively to align work.
Facilitating Internal Relationships & Consensus - Understands tools & techniques for group facilitation and has exercised for small groups.
Education, Licenses, Certifications
College, university, or equivalent degree in sales, marketing, technical or a related subject required.
Experience
Significant level of relevant work experience required. Customer facing experience preferred.
Key Responsibilities
· Language and Culture – Deep understanding of Asian culture and language to help facility business growth and implementation of regional strategy
· Relationship establishment with Asian OEM’s and large end users located in regional offices and distributors
· Relations establishment with OEMs in region for the purchasing of China products (DBU Business)
· Understand future growth plans for Asian OEM’s importing to region
Job: MARKETING
Primary Location: Nigeria-Lagos-Lagos-Island-Nigeria, Lagos, DBU - Leventis Group
Job Type: Experienced - Professional / Office
Job Posting: Mar 5, 2015, 8:33:16 AM
Unposting Date: Ongoing
Req ID: 150000JW
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