New Job Position at GlaxoSmithKline (GSK)

Basic qualifications:
•A degree as well as 3 -4 years FMCG Brand Management experience
•Sound strategic marketing skills required as well as good general business and financial acumen
•Strong inter-personal and communication skills

Preferred qualifications:
•A degree as well as 3 -4 years FMCG Brand Management experience
•Sound strategic marketing skills required as well as good general business and financial acumen
•Strong inter-personal and communication skills

Details:
The successful candidate will have the following responsibilities:
•Undertake the day-to-day and medium term strategic marketing of the Gastro Intestinal tract brands (Andrews Liver Salts) in order to achieve growth-, profit- and marketing objectives, within a three year planning horizon.
•Develop short and medium term marketing plans by:
- Utilising processes and formats as formulated in the Marketing Way.
- Liaising with aligned agencies and internal customers to elicit constructive input
- Thoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalise on potential opportunities.
•Manage the marketing mix by:
- Initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan, within the framework of the Marketing Way Programme.
• Exercise control over the marketing process by:
- Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
- Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
- Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.
• Progress new product development by:
- Collaborating with Category Teams, external and internal customers in order to identify potential new product opportunities.
- Presenting for approval a formal evaluation of the new product opportunity.
- Managing and co-ordinating cross-functional activities required to launch product.
• Monitor sales performance and collaborate with Sales Management in developing plans that will ensure brand performance in line with agreed budgets.
•Co-ordinate the day-to-day activities required to effectively execute agreed advertising or promotional activity