• Latest Job Vacancy at Twinpine

  • Posted on: 31 January, 2015 Deadline: 13 February, 2015
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  • Twinpine is a mobile advertising network reaching millions of African consumers on mobile devices. We aggregate local and international mobile web pages on our platform to offer brands and advertisers a communication medium on the mobile internet. We create value for advertisers, publishers and developers by serving relevant, carefully- targeted adverts to mobile internet users using demographic targeting.

    Senior Inventory & Traffic Acquisition Executive


    Core Responsibilities

    • Lead media buying efforts through all aspects of the cycle including relationship initiation, negotiation, and closing.
    • Strong negotiation skills while maintaining strategic partnerships with top publishers
    • In-depth industry knowledge on content providers
    • Ability to analyze company and client needs, develop appropriate media plans to yield the desired result and maximize objectives
    • Negotiate and sign-up selected publishers.
    • Keep publishers informed on the current situation of campaigns and latest developments.
    • Manage publisher relationships with regards to payments, contract extension, etc.
    • Source partnership opportunities and develop initiatives toward growing inventory supply
    • Work strategically with internal teams to assess inventory needs and act upon those findings.
    • Research premium and high traffic publishers.
    • Continuously prospecting for new business using your existing network of relationships and creating new relationships.
    • Identify market trends and translate these to prospects
    • Manage execution of third party projects and initiatives protecting publisher and Twinpine interest.
    • Identify and implement publishers’ business development initiatives for increasing reach and revenues.
    • Acquire access to inventory across the spectrum of all relevant content globally.
    • Monitor daily publisher inventory performance and ensure smooth running.
    • Monitor stability and aggressively grow the Twinpine network publisher inventory.
    • Collaborate with Campaign Managers to understand campaign delivery/performance and relationship to inventory used
    • Lead traffic/ inventory exchange efforts with partner Ad networks and publisher integration efforts.

    Qualifications and Requirements

    • Bachelor's Degree in Business, Marketing, or a related field in an accredited university
    • 3-5 Years’ experience in Digital Ecosystem and Mobile Advertising
    • Knowledge of CPM and CPC pricing model
    • Good negotiation/deal closing skills
    • Excellent communication, interpersonal, and relationship-building skills
    • Creative approach to up-selling to an existing client base and generating new business
    • Possession of account management experience preferably in an advertising Agency will is desirable. Basic knowledge of mobile marketing is preferred
    • Experience in a digital agency will be an advantage
    • Strong Publisher's relationship
    • Ability to efficiently manage cost
    • Ability to present and manage budget
    • Ability to work effectively under pressure

    Method of Application

    Interested and qualified candidates should send their CV's to: careers@terragonltd.com

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