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  • Posted: Dec 18, 2014
    Deadline: Not specified
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    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high spee...
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    Manager, Postpaid Usage and Retention

    JOB PURPOSE

    This role is responsible for end to end design and implementation of postpaid propositions, initiatives and activities towards acquiring new postpaid customers, growing the postpaid High net worth individual base (HNI), delivering the desired revenues as well as ensuring consistent postpaid customer usage on the Airtel network. 

    KEY ACCOUNTABILITIES

    Grow Postpaid HNI customer base

    •   Develop and launch initiatives to attract high value customers onto the Airtel postpaid platform
    •   Coordinate with the high value sales team to drive last mile delivery of postpaid propositions
    •   Design and implement the right incentive schemes to ensure target achievement of post-paid sales Key Performance Indicators (KPIs)
    •   Coordinate with Customer service Delivery to ensure  minimal churn  and prevent postpaid to prepaid migration

    Postpaid Revenues

    • Grow postpaid revenues via implementation of attractive upselling schemes as well as unique propositions which encourage   prepaid to postpaid migration

     Postpaid ARPU

    • Implement offers that elicit minimum spend commitments from postpaid customers thereby ensuring ARPU consistency

     Customer life time value and in-life proposition management

    • Build MIS data systems to enable tracking and review of all key voice usage/Revenue Earning Customer (REC) impacting/driving/enhancing indicators
    • Periodical review and course correction to correct/ resolve/   leverage opportunities for revenue and REC growth within the postpaid  base
    • Track campaign results, analyze data, and assess the effectiveness and profitability of retention campaigns; modify strategies as   indicated
    • Deploy customer segmentation model for effective monitoring and targeting of customers with unique propositions to ensure   continuous activity
    • Carry out customer research and market intelligence   activities to proactively repel attacks from competition

    SKILLS & KNOWLEDGE

    Educational Qualifications  & Functional / Technical Skills

    • Bachelor’s Degree
    • Relevant Masters Degree from a reputable institution
    • Data Analytics skills
    • Product strategy/development - Extensive knowledge of product telecom workflows to ensure effective development of   financial and product business cases, review and management of products
    • Sales Acumen
    • Excellent presentation and communication skills
    • Knowledge of the postpaid billing architecture is desirable

    Key Contacts

    • High Value Sales and Enterprise teams
    • Customer Service Delivery – High value, Airtel Premier
    • Networks and Information Technology – Billing, Provisioning,Configuration, Reporting & Analytics

    Relevant Experience

    • 6-8 years’ work experience with at least three years of proposition development/In-life proposition management.
    • Minimum of 3 years’ experience in the telecom  industry
    • Knowledge of or experience in direct sales 'Go To Market' (GTM) will be an advantage

    Other requirements

    • Good interpersonal skills – ability to work with multifunctional teams
    • Self-motivated, takes initiative
    • Multitasking ability
    • Has a drive to succeed
    • Collaborates well
    • Execution excellence – quick turnaround time in a highly competitive and dynamic market

    Method of Application

    To apply for this position, click here

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