Vacancy at Regal Buyer

Job Summary

• Generate and update website content (products, content, and promotions)
• Build traffic to the website in order to drive sales upwards
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them

Qualifications and Requirements

• 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

Responsibilities
Website:

• Update product information and content on the website
• Update content managed areas (copy & artwork)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing:

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc).

Performance Measurement:

• Ability to meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement on customer-experience satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business.