Vacancy at Diageo

Level: L5A
Reports To: Head of Marketing – Spirits/RTD Diageo Brands Nigeria
 
Role Context:

This unique role is responsible for managing the Johnnie Walker trademark in Nigeria.
Johnnie Walker is the largest premium spirits brand by value in the world and in the top 100 best global brands.
In Nigeria Johnnie Walker is the biggest premium brown spirit brand and you will be responsible for driving the transformation in the strength of the brand in Nigeria, making Johnnie Walker the Icon of the new generation.
 
If You Are The ideal Candidate:

    You’re an experienced and influential marketer who knows branding, communications, and considers all the drivers that will unlock brand growth. You will be as comfortable resolving issues around performance as you are developing brilliant creative work.
    You love the brands you work on and know how to influence and inspire diverse groups of people (from creative directors to sales directors to wholesalers) to listen to and act on them.
    You hold yourself and others accountable for creative that does great things for both the consumer’s lives and the brand’s bottom line. You drive change, work hard, and ruthlessly prioritize, and care about building great relationships.

Dimensions of the Role:

Financial

• Accountable for the delivery of the Annual operating plan on Johnnie walker, balancing the delivery of the long-term brand strategy with short-term performance interventions.
• Management and Accountability for implementation of Advertising & Promotion spend, driving for efficiencies and Evaluation across all Brand activities and working closely with procurement in the negotiation of costs with 3rd parties.

Leadership and Functional Responsibilities

    Leads team to deliver powerful brand plans across the Johnnie Walker trademark
    Accountable for delivery of the annual operating plan
    Ruthless focus on brilliant execution.
    The successful Candidate will be able to demonstrate the following key Diageo Leadership capabilities especially:
    Find solutions – able to use imagination when finding solutions and perusing breakthrough opportunities for the Johnnie Walker brand.
    Performance and execution driven- committed to drive positive change in business performance.
    Grow yourself -  committed to the development of yourself and others

Top Accountabilities

    Lead team to deliver powerful brand plans across the Johnnie Walker trademark
    Accountable for delivery of the F15 annual operating plan
    Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Whisky

Qualifications and Experience Required

Qualifications
    University degree in marketing / business or other related discipline (2nd Class Upper)
    Proven and strong Brand and Trade marketing experience (8 years+)
    Clear understanding of Luxury & Lifestyle brand marketing.

Key Experience
    Experienced level capability on all Marketing Functional capabilities
    Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
    Budget & cost control management

Barriers to Success in Role
    Inability to influence a diverse set of stakeholders and build excellent relationships.
    Not having a positive outlook, not focusing your energy on finding opportunities and solutions that will transform the trajectory of Johnnie Walker in Nigeria.