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  • Vacancy at Diageo

  • Posted on: 13 November, 2014 Deadline: Not Specified
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    Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? If so, let’s talk.

    Senior Brand Manager - Johnnie Walker


    Level: L5A
    Reports To: Head of Marketing – Spirits/RTD Diageo Brands Nigeria
    Role Context:

    This unique role is responsible for managing the Johnnie Walker trademark in Nigeria.
    Johnnie Walker is the largest premium spirits brand by value in the world and in the top 100 best global brands.
    In Nigeria Johnnie Walker is the biggest premium brown spirit brand and you will be responsible for driving the transformation in the strength of the brand in Nigeria, making Johnnie Walker the Icon of the new generation.
    If You Are The ideal Candidate:

        You’re an experienced and influential marketer who knows branding, communications, and considers all the drivers that will unlock brand growth. You will be as comfortable resolving issues around performance as you are developing brilliant creative work.
        You love the brands you work on and know how to influence and inspire diverse groups of people (from creative directors to sales directors to wholesalers) to listen to and act on them.
        You hold yourself and others accountable for creative that does great things for both the consumer’s lives and the brand’s bottom line. You drive change, work hard, and ruthlessly prioritize, and care about building great relationships.

    Dimensions of the Role:


    • Accountable for the delivery of the Annual operating plan on Johnnie walker, balancing the delivery of the long-term brand strategy with short-term performance interventions.
    • Management and Accountability for implementation of Advertising & Promotion spend, driving for efficiencies and Evaluation across all Brand activities and working closely with procurement in the negotiation of costs with 3rd parties.

    Leadership and Functional Responsibilities

        Leads team to deliver powerful brand plans across the Johnnie Walker trademark
        Accountable for delivery of the annual operating plan
        Ruthless focus on brilliant execution.
        The successful Candidate will be able to demonstrate the following key Diageo Leadership capabilities especially:
        Find solutions – able to use imagination when finding solutions and perusing breakthrough opportunities for the Johnnie Walker brand.
        Performance and execution driven- committed to drive positive change in business performance.
        Grow yourself -  committed to the development of yourself and others

    Top Accountabilities

        Lead team to deliver powerful brand plans across the Johnnie Walker trademark
        Accountable for delivery of the F15 annual operating plan
        Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Whisky

    Qualifications and Experience Required

        University degree in marketing / business or other related discipline (2nd Class Upper)
        Proven and strong Brand and Trade marketing experience (8 years+)
        Clear understanding of Luxury & Lifestyle brand marketing.

    Key Experience
        Experienced level capability on all Marketing Functional capabilities
        Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
        Budget & cost control management

    Barriers to Success in Role
        Inability to influence a diverse set of stakeholders and build excellent relationships.
        Not having a positive outlook, not focusing your energy on finding opportunities and solutions that will transform the trajectory of Johnnie Walker in Nigeria.

    Method of Application

    To apply for the position, click here

    • Click on Search Opening when the page opens
    • On the form, Select Nigeria in Country field
    • Click Search

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