• Media Vacancy at Lagos Business School

  • Posted on: 17 September, 2014 Deadline: Not Specified
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  • Lagos Business School is a leading institution in Africa dedicated to creating and transmitting business and management knowledge relevant to emerging markets.

    Located in Africa’s second largest city, Lagos, we deliver executive education at top and middle management levels, aiming to systematically improve the practice of management in the continent. Recognising that executive education is contextual, we pay attention to the needs of the business community we serve, ensuring our programmes are up-to-date and relevant. Our system of teaching with case studies also ensures that participants gain management knowledge and skills they can immediately apply to their work situations.

    Yearly, our programmes attract over 3,000 participants from multinational and indigenous companies who attest to the expert teaching and the overall benefits derived from attending.

    LBS is a member of the Association of African Business Schools (AABS), the Global Business School Network (GBSN) the Principles for Responsible Management Education (PRME) and AACSB International – The Association to Advance Collegiate Schools of Business. LBS is the graduate business school of Pan-Atlantic University (formerly Pan-African University).

    LBS has been ranked every year since 2007 by the Financial Times of London among global providers of executive education.

    Digital Media Specialist

     

    Job description

    • Manage the institution's website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units
    • Manage and resolve queries from content owners as requested by the relevant units
    • Monitor the website for traffic and usage patterns, and provide data to improve effectiveness and meet communication goals
    • Develop and manage online advertising campaigns for the institution to meet expected objectives
    • Develop and implement a social media strategy to help the institution reach its goals
    • Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals
    • Work with others in the team to create and share content for driving engagement with key publics on social media
    • Monitor social media and respond appropriately to threats and opportunities
    • Educate new users to social media within the community, and drive a culture of social media excellence
    • Drive the content sourcing and publishing of the School’s quarterly newsletter
    • Drive and supervise the production of visual and audio-visual content (photographs and videos) to ensure highest quality standards are achieved

    KEY PERFORMANCE INDICATORS 

    • Monthly increase in website traffic generally, and from outside Nigeria specifically
    • Sustained higher audience engagement on social media
    • Increase in the number of links to the website from international organisations' sites
    • Increase in the volume of downloaded materials from the website
    • Increase in the volume of shared pages from the website 

    TECHNICAL/ GENERAL COMPETENCIES 

    • In-depth knowledge and passion for social and digital media
    • Excellent written and verbal communication skills
    • Ability to manage multiple projects and work under tight deadlines
    • Excellent interpersonal skills and ability to interact at all levels in the organisation
    • Creative thinker able to set strategy to action and show results
    • Self-motivated with a zeal for continuous professional improvement
    • Knowledge of PR and brand communication
    • Knowledge of Adobe Photoshop and other content management tools
    • Good working knowledge of Microsoft Office tools
    • Knowledge of SharePoint and HTML will be an added advantage 

    QUALIFICATIONS 

    Bachelors’ degree in any related discipline. 

    EXPERIENCE

    Minimum of 3years experience  in a similar role

    Method of Application

    To apply for this position, follow link

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