Social Media Coordinator at ToasteGlobal

Job Description

• We are looking for an innovative, driven, self-motivator who is obsessed with social media and often stays in the know of current events both locally and internationally.
• The ideal candidate will create and maintain a strong online presence for our company.
• They will implement online marketing strategies through social media accounts in an effort to increase brand awareness.
• Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.
• The Social Media Coordinator will support the Head of Marketing and will be responsible for all administrative duties.

Responsibilities

• Research target audience and discover current trends
• Create engaging text, video, and image content.
• Develop and manage the social tone of the company online
• Monitor web traffic
• Develop optimal posting schedule
• Manage day-to-day publishing on Toaste social channels, monitor conversation and create replies
• Help with content launches, including trailers, featurettes, etc.
• Assist in the creation of digital assets to support campaign launches (banners, social media skins, etc.)
• Collaborate with internal marketing, and creative teams to build out the social support content calendar and conceptualize content ideas to support Company and organizational objectives, campaign launches, and support/education campaigns
• Monitor and report on KPIs on a weekly basis with Head of Marketing
• Assist in the ongoing development of social content strategy

Qualifications

• Bachelor's Degree in Marketing or related field
• Experience as a social media coordinator
• Strong communication, multitasking and analytical skills.