Latest Jobs at Acumen Digital

Role Overview

• As the Performance Marketing Manager at Acumen Digital, you will lead the strategic planning and execution of digital marketing campaigns across Acumen Digital and its products. This role demands expertise in the lending and fintech space, focusing on driving customer acquisition, optimizing campaign performance, and ensuring measurable ROI through data-driven decision-making.

Key Responsibilities

• Strategic Marketing Planning
• Campaign Management
• Lending and Fintech-Specific Initiatives
• Data-Driven Insights
• Social Media and Content Amplification
• Collaboration and Team Coordination
• Market Research and Competitor Analysis

Education

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Certifications in Google Ads, Meta Ads Manager, or similar platforms are a plus.Experience
• 4–6 years of performance marketing experience, focusing on fintech or lending.
• Proven track record of scaling paid campaigns and achieving significant ROI.
• Experience managing marketing for B2C and B2B audiences is a strong advantage.Skills
• Deep understanding of the lending and fintech landscape, including customer behaviour and market trends.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
• Familiarity with tools like Google Analytics, Tableau, and CRM systems (HubSpot, Salesforce).
• Ability to interpret complex data sets and translate them into actionable strategies.
• Strong creative sense to work with design teams on impactful campaigns.
• Excellent teamwork and communication skills.
• Key Performance Indicators (KPIs)
• Customer Acquisition Cost (CAC).
• Return on Ad Spend (ROAS).
• Lead-to-conversion rate for lending and fintech products.
• Growth in digital traffic and engagement.
• The revenue impact of paid campaigns.

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• We are looking for a skilled Web Developer proficient in WordPress and Webflow to join our team. You will be responsible for designing, developing, and maintaining high-performing, visually appealing, and user-friendly websites. Your role will involve implementing best practices in web development, optimizing site performance, and ensuring seamless user experiences.

Key Responsibilities:

• Develop and maintain responsive websites using WordPress and Webflow.
• Customize themes, templates, and plugins to enhance functionality and user experience.
• Optimize websites for speed, SEO, and accessibility.
• Implement design mockups into functional web pages with pixel-perfect accuracy.
• Troubleshoot and resolve website issues, ensuring smooth performance.
• Collaborate with designers, content creators, and marketing teams to align web projects with business goals.
• Manage integrations with third-party services, APIs, and automation tools.
• Ensure website security, backups, and updates are regularly maintained.
• Stay up to date with industry trends and emerging web technologies.

Requirements:

• Proven experience as a Web Developer with expertise in WordPress and Webflow.
• Strong proficiency in HTML, CSS, JavaScript, and PHP.
• Experience customizing WordPress themes and plugins.
• Knowledge of Webflow interactions and CMS.
• Familiarity with SEO best practices and website optimization techniques.
• Experience with third-party integrations, APIs, and automation tools
• Understanding of UI/UX principles and responsive design.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong problem-solving skills and attention to detail.

Nice to Have:

• Experience with e-commerce platforms like WooCommerce or Shopify.
• Basic understanding of design tools like Figma or Adobe XD.
• Knowledge of web performance tools (Google PageSpeed Insights, GTmetrix).